In this issue of the British Journal of Pharmacology, Ryberg et al. present convincing in vitro evidence that the orphan GPCR, GPR55, is a cannabinoid receptor. GPR55 was activated by a range of plant, synthetic and endogenous cannabinoids and blocked by the non-psychoactive phytocannabinoid, cannabidiol. Their experiments have revealed several differences between the pharmacology of GPR55 and the established cannabinoid CB 1 and CB 2 receptors. For example, the CB 1 receptor antagonist, AM251, activated GPR55 and the main psychoactive constituent of cannabis, D 9 -tetrahydrocannabinol, displayed greater efficacy at GPR55 than at CB 1 or CB 2 receptors. They also compared the distribution of GPR55 and CB 1 mRNA in mouse and report that GPR55 couples to Ga 13 , that it is activated by virodhamine, palmitoylethanolamide and oleoylethanolamide, and that virodhamine displays relatively high efficacy as a GPR55 agonist. Still to be identified are the main roles played by GPR55 in health and disease and any potential therapeutic benefits of activating or blocking this receptor.