2016
DOI: 10.1177/1741134316673227
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Physicians’ loyalty to branded medicines in low-middle-income countries: A structural equation modeling

Abstract: Objective: As gatekeepers in health continuum, physicians play a pivotal role in persuading patients to consume a specific medicine, and their prescription behavior has a great effect on both healthcare costs and pharmaceutical markets. Taking the important role of physicians in healthcare system into account, in this study we have tried to empirically prioritize those factors that affect physicians' loyalty behavior in prescribing branded medicines. Methods: This research is grounded on a survey through which… Show more

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Cited by 5 publications
(24 citation statements)
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References 35 publications
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“…Another study in Saudi Arabia concluded that there is no rational in prescribing of drugs to the insured and uninsured patients in terms of company and variety of drugs [48]. There is a practice of prescribing medicine from a particular company based on the individual benefit of the physician [49,50] and participants of this study also reported such behaviors contributing to high drop out.…”
Section: Discussionmentioning
confidence: 81%
“…Another study in Saudi Arabia concluded that there is no rational in prescribing of drugs to the insured and uninsured patients in terms of company and variety of drugs [48]. There is a practice of prescribing medicine from a particular company based on the individual benefit of the physician [49,50] and participants of this study also reported such behaviors contributing to high drop out.…”
Section: Discussionmentioning
confidence: 81%
“…with context-specific modifications 17. Three items used to measure the construct of habit persistence in the current study (Online appendix 1) 19,26. This study employed a five-point rating scale (‘strongly disagree’ to ‘strongly agree’).…”
Section: Methodsmentioning
confidence: 99%
“…Research to date has tended to focus on measuring a proxy for physicians’ decision making such as prescribing quality, prescription loyalty, the improving prescribing, and how prescriptions are made in general 12,19,23,26-29. They used the number of prescriptions or patients who received it, panel data, clinical measures, and physician reports to measure prescribing decision 12,27,30,31.…”
Section: Introductionmentioning
confidence: 99%
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“…Fischer et al (2010) reported that the quality and entry order of pharmaceutical products can affect the maximum sales and the time to reach the maximum in PLC curves [27]. Some studies have shown the positive effect of advertisements to physicians, pharmacists, and the patients on the sales of prescription and non-prescription drugs [28][29][30], and discussed that R and D and quality could affect sales in the pharmaceutical industry [31]. PLC studies in other products have highlighted the importance of price and competition on the PLC curves.…”
Section: Introductionmentioning
confidence: 99%