In this article, we probe the formation of liquid crystal and soft crystal phases as a consequence of minimising the free volume of the system either through design engineering of molecular shape or through deformation of molecular architecture. Following this concept, a number of realisations were made, for example, smectic A phases with variable layer spacing, smectic C phases without layer shrinkage, lattices of free space and fibres in N TB phases.Prologue: At the start of my thesis research in 1974, the knowledge of the structures of smectic liquid crystals was somewhat limited. Even though his thought predated the discovery of ferreoelectric behaviour in liquid crystals, George Gray had the idea that smectic C (SmC) liquid crystals might underpin potential new display applications. As I launched into synthesising new SmC variants, I started to think about why molecules should tilt over in their layers, and then onwards to question why do certain materials exhibit different forms of smectic B (SmB) phases, which was before their classification as hexatic and crystal B phases, etc. In those days I became very much interested in how the molecules pack together in condensed phases. With protractors, compasses and graph paper, the Cartesian coordinates of the atoms of a variety of molecular structures in their all trans forms were located, and their mass axes were determined for their structures by computer methods using ticker-tape which used to shoot out of the machine in volumes to yield just one result -the minimum moment of inertia. Flipping the structures about their inertia axes by 180°yielded the surface contours and the rotational volumes of the molecules. Packing them together in ways to minimise the free volume gave snapshot pictures of the local structures of various mesophases.[1] Over the passing years, I discarded this methodology for the following reasons: (1) the molecules in liquid crystal phases are rotationally disordered and are in dynamic fluctuation as demonstrated by neutron scattering studies [2,3]; (2) X-ray data showed that the molecules pack close enough together that they interpenetrate each other's independent rotational volumes, meaning they share each other's space [4,5]; (3) there were no ways to simulate the interpenetration of space, and what was free space and what was not; (4) there were only a few families of materials that could provide full data sets on structure versus phase formation; to this day there are still relatively few full homologous series of materials being reported; and lastly (5) there was no discussion of how to determine the energy cost of not fully packing space with molecules in order to minimise the remaining free volume. However, with the advent of research exploring liquid crystal materials of unconventional structure and new modelling methods such as density functional theory (DFT) simulations becoming available, our work again began to explore the steric packing arrangements of the molecules in condensed phases. [6][7][8][9][10] Then recently, one o...