An account is provided of our studies on the effect that the addition of acid has on the photophysical properties of π-extended push-pull chromophores that incorporate azaheterocyclic rings as electron-withdrawing moieties. The work carried out to afford white light-emitting materials based on an equilibrium between neutral and protonated forms that emit complementary colors is described. R e v i s e d m a n u s c r i p t 2 Biographical sketches Sylvain Achelle received his PhD in organic chemistry in 2007 from INSA Rouen (France). After two post-doctoral stays at the Universidad de Castilla-La Mancha (Spain) and Institut Curie (France), he was recruited as associate professor at IUT Lannion, University of Rennes 1, in 2010. He obtained the habilitation to direct research in 2014. His main research topics include the luminescence and nonlinear optical properties of organic and organometallic heterocyclic derivatives. He has published 60 scientific articles (h-index: 23 according to Web of Science) and he is currently associate editor of the journal Dyes & Pigments. Julián Rodríguez López studied chemistry at the Universidad Complutense de Madrid (UCM) and obtained his PhD with honors (cum laude) in 1990. He was a Fulbright postdoctoral fellow at the University of Texas at Austin for one year, under the supervision of Professor Philip Magnus. After successive positions at the UCM, he joined the Universidad de Castilla-La Mancha at Ciudad Real in 1995, where he is currently full professor in organic chemistry. His research concerns the synthesis and photophysical properties of novel πconjugated systems, especially dendrimers and diazine derivatives.