The histamine H1 G protein‐coupled receptor (GPCR) plays an important role in allergy and inflammation. Existing drugs that address the H1 receptor differ in their chemical structure, pharmacology, and side effects. Light‐controllable spatial and temporal activity regulation of photochromic H1 ligands may contribute to a better mechanistic understanding and the development of improved correlations between ligand structure and pharmacologic effects. We report photochromic H1 receptor ligands, which were investigated in an organ‐pharmacological assay. Initially, five photochromic azobenzene derivatives of reported dual H1–H4 receptor antagonists were designed, synthesized, photochemically characterized, and organ‐pharmacologically tested on the isolated guinea pig ileum. Among them, one compound [trans‐19: (Z)‐1‐(4‐chlorophenyl)‐1‐(4‐methylpiperazin‐1‐yl)‐N‐(4‐((E)‐phenyldiazenyl)phenyl)methanimine] retained the antagonistic activity of its non‐photochromic lead, and trans–cis isomerization by irradiation induced a fourfold difference in the pharmacological response. Further structural optimization resulted in two bathochromically shifted derivatives of 19 [NO2‐substituted 35 {(Z)‐1‐(4‐chlorophenyl)‐1‐(4‐methylpiperazin‐1‐yl)‐N‐(4‐((E)‐(4‐nitrophenyl)diazenyl)phenyl)methanimine} and SO3−‐substituted 41 {4‐((E)‐(4‐(((Z)‐(4‐chlorophenyl)(4‐methylpiperazin‐1‐yl)methylene)amino)phenyl)diazenyl)benzenesulfonate}], which do not require the use of UV light for photoisomerization and which also have improved solubility and show reduced tissue impairment. The trans isomers of both compounds showed a remarkable increase in antagonistic activity relative to their lead trans‐19; furthermore, a 46‐fold difference in activity on the isolated guinea pig ileum was observed between trans‐ and cis‐35.