Photography as a Branding process on MSME Products
Imam Budi Sumarna,
Ira Wirasari,
Dandi Yunidar
Abstract:Photography is becoming a trend in the branding process with ease, smartphone technology that supports and good results to be displayed on social media in increasing sales value to convey the right information. How to create the right photo work to increase sales value and the right product branding. The research was conducted on red ginger MSME products using qualitative methods using NVIVO. By creating good photo work, the process of branding and increasing product sales can be done simultaneously through so… Show more
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