Photo-messaging: Adopter attributes, technology factors and use motives

Rapidly co-evolving technology adoption and diffusion models

“…In South Africa 34% of cell phone owners have a smart phone (the highest among the Sub-Saharan countries studied by Pew Research Centre; Nigeria next with 27%) and when differentiating by age in South Africa 41% of those between 18 years and 34 years owned a smart phone compared with 27% of those older than 34 years (Pew Research Centre, 2015). Interestingly, of those countries surveyed by Pew only in South Africa are women as likely to own a cell phone as men (Pew Research Centre, 2015) but it is women who most often share photographs (Hunt et al, 2014b). Hence, although as 1 Camera phones have revolutionized the world of photography ''More than 90% of all humans who have ever taken a picture, have only done so on a camera phone, not a standalone digital or film-based 'traditional' camera.''…”

“…Photo-messaging is explained as having the intention to share a photograph as part of a personal message with one or more person within one's network of friends and family (Hunt et al, 2014b). Hence, photo-messaging is understood to be ''an innovation with a social purpose in mind'' (Hunt et al, 2014b: 172) or ''socially driven forms of visual communication'' (Hunt et al, 2014b: 176).…”

“…The sample used in this research is not being proposed as being representative of all potential MMS users, but rather as a particular and possibly extreme case. Similar samples are used for similar studies is (Chang and Pan, 2011;Hunt et al, 2014aHunt et al, , 2014bKim and Ammeter, 2014). The 19-24 year old age group is spending less of their mobile phone budget on voice calls (56% in 2014 compared with 66% in mid 2012) while there is an increase from 17% to 22% in the percentage of budget spent on data World Wide Worx's ''Mobility 2014'' study cited by http://www.southafrica.info/business/trends/ newbusiness/cellphone041213.htm#.VTDwH_mUf1Y) hence students as part of the young adult population represent a key target for SMS adoption and use.…”

Adoption of ride-sharing apps by Chinese taxi drivers and its implication for the equality and wellbeing in the sharing economy

“…In this study, context-specific innovation involves technology use and is thus termed technological innovativeness. Previous empirical evidence suggested either the direct or the mediated influence of an innovative personality on technology adoption (Atkin, Neuendorf, Jeffres, & Skalski, 2003;Hunt, Lin, & Atkin, 2014;Li, 2013;Vishwanath, 2005). Therefore, the following hypothesis is stated:…”

Effects of motivation and tool features on online photo‐sharing behavior

“…The idea of mundane activities being worthy of capturing in photographs is explored by Lasén and Gómez‐Cruz (), who note that online photo‐sharing capabilities change the relation between privacy and intimacy and engender complex behaviors around self‐identity and self‐knowledge, concepts which echo motivation factors like disclosure, seeking, and showcasing experience identified by Malik et al () and Oeldorf‐Hirsch and Sundar (), respectively. Likewise, work by Hunt, Lin, and Atkin () discusses user concern with self‐expression, self‐presentation, and social connection as motivation for sharing images.…”