Phenomenology of Communication of Generation Z in Pekanbaru

Anwar, Tika Mutia

doi:10.18196/jkm.111015

Cited by 12 publications

(12 citation statements)

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“…Penelitian di suatu daerah pada saat ini dapat mewakili kecenderungan nasional, karena tingkat penetrasi internet di Indonesia pada 2022 mencapai 77,02% dengan penetrasi pada kelompok usia 13-18 tahun 99,16% dan usia 19-34 tahun 98,64% (APJII, 2022). Penelitian tentang generasi Z di Riau selama ini lebih banyak mengambil tema tentang perilaku pencarian informasi (Wahyuni, Amelia, & Latiar, 2020), adopsi media digital (Badri, 2019), perilaku penggunaan media sosial (Mustaqimmah & Sari, 2022;Anwar, 2019;Ilahi & Syafuddin, 2021); dan dampak penggunaan media digital (Fitri, Febrianita, & Abdurrahman, 2019). Penulis belum menemukan penelitian yang memetakan kecakapan komunikasi digital generasi Z dengan studi di Provinsi Riau.…”

Section: Pendahuluanunclassified

Pribumi Digital Moderat: Profil Kecakapan Komunikasi Digital Generasi Z

Badri¹

2022

JURKOM

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Perkembangan media digital mendorong tumbuhnya kreativitas sekaligus memunculkan beragam persoalan etis. Untuk mendorong dampak positif maka penggunanya harus memiliki kecakapan komunikasi digital. Penelitian ini bertujuan untuk mengetahui kecakapan komunikasi digital generasi Z, studi dilakukan di Provinsi Riau. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei pada 150 generasi Z mewakili perkotaan dan perdesaan. Instrumen penelitian menggunakan variabel empat dimensi kecakapan digital: informasi, komunikasi, pemecahan masalah, dan pengembangan konten. Penelitian ini menemukan, persentase tinggi pada semua indikator kecakapan informasi yang menunjukkan literasi digital generasi Z relatif baik karena mampu memilih website dan media sosial kredibel. Kecakapan komunikasi menunjukkan persentase tinggi pada semua indikator, bahkan sangat tinggi pada indikator kemampuan berkomunikasi dalam lingkungan digital dan kemampuan menghargai perbedaan, seperti agama, budaya, gender, dan status sosial. Kecakapan pemecahan masalah digital menunjukkan persentase tinggi pada semua indikator, terutama kemampuan memutuskan penggunaan platform digital sesuai tujuan dan kebutuhan. Sementara itu, kecakapan mengembangkan konten cenderung rendah dalam menghasilkan konten kreatif dan mengelola hak dan lisensi. Temuan ini menyimpulkan bahwa generasi Z merupakan pribumi digital yang moderat terhadap perbedaan kultur digital dan responsif terhadap perkembangan media digital. Penelitian ini merekomendasikan penguatan literasi digital khususnya pengembangan konten kreatif dan kekayaan intelektual.

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Section: Pendahuluanunclassified

Pribumi Digital Moderat: Profil Kecakapan Komunikasi Digital Generasi Z

Badri¹

2022

JURKOM

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“…Tak terelakkan lagi, kawula muda atau Gen Z sering memanfaatkan platform Youtube dibanding Televisi konvensional. Selain sebagai ajang eksistensi dan gaya pergaulan, para generasi Z terutama yang merupakan kalangan "Influencers"menggunakan media sosial juga sebagai ajang untuk memperoleh penghasilan, contohnya saja dari vlog, video tutorial di channel Youtube atau dari Instagram melalui endorsement produk yang sedang trend di pasaran dan lain sebagainya (Anwar, 2019).…”

Section: Pendahuluanunclassified

Analisis Penerapan Live Streaming Youtube Suska Tv Sebagai Media Alternatif Televisi Kampus

Mutia

2022

JIKUHO

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The advances in communication technology that is so dynamic in the all-digital era now also penetrated the television media. Many platforms use the internet to reach a wider audience. No exception on-campus community television such as Suska TV using the Youtube account "Suska TV Official" took part in providing information to the campus community. The purpose of this study was to determine the extent of internet-based live streaming video into alternative communication media at Suska TV as campus television. The research uses an interpretive paradigm with a qualitative method and case study approach. Data collection techniques using observation, in-depth interviews, and online search. The results found 3 factors utilizing live streaming video using virtual mixer technology and internet networks in Suska TV. First, it can generate live shows anywhere. Production of news broadcasts, campus programs, and events does not have to be done in Suska TV studios. Secondly, Following communication technology trends. Through a YouTube account, it gives freedom for the campus community to choose to watch the programs they want from their respective gadgets. Meanwhile, the inhibiting factors are the bandwidth needed in The UIN Suska Riau campus which still needs to be increased. This is needed for broadcast-quality to still maintain and isn’t constrained by delays. Secondly, the qualification of the live streaming technology that is used must always keep up with existing developments. This requires a lot of money and Human Resources (HR) so that Suska TV can still actively carry out production through broadcast digitization.Keywords: Live Streaming, Youtube, Campus Television, Alternative Media Communication,

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“…Today's young people are not afraid to conduct religious studies or participate in religious activities on social media. If it is reviewed on their activity timeline, it will be very evident that social media has become a necessity consumed at all times (Anwar, 2019).…”

Section: Introductionmentioning

confidence: 99%

Da’wahtainment: The Creativity of Muslim Creators in Da'wah Communication on Social Media

Mutia

2022

Jurnal Dakwah Risalah

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This article aims to analyze how Muslim creators carry out the creativity of da'wah communication on social media. Da'wah through social media is considered more appealing for the younger generation. This research uses the netnographic method that focuses on observations on research subjects on the internet. The research object is contained in videos on the Instagram social media page @nunuzoo and the Youtube channel of Komedi Dakwah Film. The study results show that the creativity of Muslim creators can be seen from the uploaded content that is presented containing entertaining elements, humorous stories, and da'wah themes that are chosen to follow the trend in demand. The da'wahtainment uploads most sought after by netizens are presented in videos/short films rather than just posting photos and infographics. In addition, da'wah communication carried out by communicators, namely Muslim creators, uses sources that do not conflict with Islamic teachings popular media, and can change the younger generation’s lifestyle to be more Islamic.

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Phenomenology of Communication of Generation Z in Pekanbaru

Cited by 12 publications

References 0 publications

Pribumi Digital Moderat: Profil Kecakapan Komunikasi Digital Generasi Z

Pribumi Digital Moderat: Profil Kecakapan Komunikasi Digital Generasi Z

Analisis Penerapan Live Streaming Youtube Suska Tv Sebagai Media Alternatif Televisi Kampus

Da’wahtainment: The Creativity of Muslim Creators in Da'wah Communication on Social Media

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