The prospects for chemoprevention to reduce the incidence of squamous cell carcinoma of the head and neck (SCCHN) are great. The tissue at risk for harboring disease is relatively accessible for examination and biopsy. Patients appropriate for study can be easily identified by their risk factors and the presence of premalignant lesions. Our understanding of the pathogenesis of SCCHN is ever increasing, and offers new opportunities to explore strategies for prevention therapies. In this issue of Cancer Prevention Research, Saba and colleagues report on a phase Ib trial of celecoxib plus erlotinib to prevent progression to higher-grade dysplasia or invasive carcinoma in patients with oral premalignant lesions. The overall response rate was 57%, though by the time of last analysis, 85% of patients relapsed. In this commentary, challenges to the success of chemoprevention clinical trials for SCCHN, such as pitfalls in using surrogate biomarkers and reversal of histologic premalignant changes as study endpoints, are discussed. In addition, strategies to help ensure further development in the field of head and neck cancer prevention are reviewed. These include focusing efforts on tobacco cessation and human papillomavirus vaccination, targeting key molecular drivers of head and neck carcinogenesis, and focusing on combination strategies that have the potential to eradicate premalignant clones, even if some toxicity is encountered. Cancer Prev Res; 7(3); 279-82. Ó2014 AACR.The annual summary of cancer statistics shows a gratifying improvement in squamous cell carcinoma of the head and neck (SCCHN) survival by several percentage points over the past four decades (1). These gains, however, are offset by a slow but steady increase in incidence. The statistics deceive us further, as the gains in survival have not come by virtue of the medical community's improvements in early detection or treatment, but instead seem to result entirely from the emergence of good-risk SCCHNs caused by human papillomavirus (HPV; ref. 2). Despite our best efforts at improving outcomes for SCCHN, advancements in surgery, radiation and systemic therapy have yet to cure more patients. This, plus the fact that we can identify a subset of people at risk for future SCCHN by the presence of premalignant oral leukoplakia lesions, makes a great case for the need to establish effective preventative approaches. What better way to cure more patients with SCCHN could there be than to eliminate some before they ever exist?In many ways, SCCHN is a perfect model for chemoprevention. Many patients harbor oral premalignant lesions, visible as leukoplakia or erythroplakia, with various degrees of histologic dysplasia on biopsy. Patients at high risk for malignant transformation can be identified by a history of tobacco use and/or prior SCCHN, as well as the presence of high-risk biomarkers, such as loss of heterozygosity, particularly at chromosomes 3p and/or 9p (3). These premalignant lesions, thought to represent risk for cancer not just at the lesiona...