Purpose - The purpose of this paper is to report an interdisciplinary, cooperative-learning project in a second-year course within the "Enzo Ferrari" Master of Science Degree in Mechanical Engineering. The work aims to raise awareness of the educational impact of additive manufacturing and reverse engineering. Design/methodology/approach - Students are asked to develop, concurrently, the design and the manufacturing solution for an eye-tracker head mount. A digital head model is reverse engineered from an anatomical mannequin and used as an ergonomic mock-up. The project includes prototype testing and cost analysis. The device is produced using additive manufacturing techniques for hands-on evaluation by the students. Findings - Results of the presented case study substantiate the authors' belief in the tremendous potential of interdisciplinary project-based learning, relying on innovative technologies to encourage collaboration, motivation and dynamism. Originality/value - The paper confirms a spreading conviction that the soon-to-be engineers will need new practice-oriented capabilities to cope with new competitive scenarios. Engineering education must adapt to the social, rather than industrial, revolution that is being brought about by additive fabrication