2020
DOI: 10.1177/1354856520938602
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PewDiePie, racism and Youtube’s neoliberalist interpretation of freedom of speech

Abstract: How and why the social limits of racist speech have become obscure and ‘outdated’ for a YouTube star PewDiePie and his over 100 million fans? How have the policies of YouTube affected the general understanding of the limits of racist discourse in the digital media context? In this article, I argue that the case of PewDiePie shows how YouTube exercises a neoliberalist understanding of freedom of speech. In my analysis, I contextualise PewDiePie’s own comments and YouTube’s publications into the history of Inter… Show more

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Cited by 26 publications
(21 citation statements)
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“…One potential avenue would involve YouTube itself, ideally by linking the inoculation material into the recommender system such that it is recommended to people who are deemed likely to watch potentially radicalizing content. Although YouTube’s practices have been said to normalize racism on social media (Hokka, 2021 ), this seems to arise from a neoliberal interpretation of the “marketplace-of-ideas” notion (Hokka, 2021 ) rather than a deliberate effort to support or sustain racism. YouTube has a clear policy against hate speech (Google, n.d.) and has recently revised the recommender system to avoid problematic content including conspiracy theories (YouTube, 2019 , 2020 ).…”
Section: Discussionmentioning
confidence: 99%
See 1 more Smart Citation
“…One potential avenue would involve YouTube itself, ideally by linking the inoculation material into the recommender system such that it is recommended to people who are deemed likely to watch potentially radicalizing content. Although YouTube’s practices have been said to normalize racism on social media (Hokka, 2021 ), this seems to arise from a neoliberal interpretation of the “marketplace-of-ideas” notion (Hokka, 2021 ) rather than a deliberate effort to support or sustain racism. YouTube has a clear policy against hate speech (Google, n.d.) and has recently revised the recommender system to avoid problematic content including conspiracy theories (YouTube, 2019 , 2020 ).…”
Section: Discussionmentioning
confidence: 99%
“…Citing her long-standing racist record, Twitter permanently banned her account in June 2020 (Robertson, 2020 ), but her YouTube channel remains active as of the date of this writing (July 2021). This search result is unlikely to be an isolated incident: A recent analysis of racist content on YouTube by Hokka ( 2021 ) concluded that “YouTube’s policies and practices as ideological choices contribute to the normalisation of racism on social media” (p. 142).…”
Section: Significance Statementmentioning
confidence: 99%
“…Governance by platforms entails gendered, racialized, and even sexualized lenses that often harm the very people that these policies are meant to protect (Gerrard & Thornham, 2020). Hiding behind the "free speech" justification and democratic "platform values," platforms often engage in neoliberal interpretations of freedom of speech (Hokka, 2021) and claim to practice "neutrality" in their decisions (Hallinan et al, 2021). In addition, investigative reports and leaked memos from employees of major platforms point to all of these "free expression" values being at best hypocritical and at worst manipulative and negligent.…”
Section: Platform Governancementioning
confidence: 99%
“…In the context of the above, to reduce cross-cultural conflicts online, some researchers [41] highlight the need to develop security strategies on the Internet, such as the creation of inclusive learning online platforms or advisory programs about the correct use of social networks [42]. The inexistence of strategies of this type is reflected in greater cyberbullying situations in the educational contexts towards minority cultural groups [43].…”
Section: Literature Reviewmentioning
confidence: 99%