“…Effectiveness criteria include the value generated by the project, the relevance and usefulness of the project's results, meeting of project goals, strategies, and organizational objectives, and (direct) organizational benefits, (indirect) community benefits, side benefits, and future potential. Effectiveness can be measured in stakeholder satisfaction, sales, income, profit, and market share as well as sustainability, innovation and new ideas, skills, technologies, capabilities, and core competences (Atkinson, 1999;Baccarini, 1999;Barclay & Osei-Bryson, 2009;Haass & Guzman, 2020;Laursen & Svejvig, 2016;Martinsuo, 2019;Martinsuo & Killen, 2014;Nelson, 2005;Pinto & Slevin, 1988;Samset & Volden, 2016;Serrador & Turner, 2015;Shenhar et al, 2001;Svejvig et al, 2019;Williams & Samset, 2010;Zidane et al, 2016). Project evaluation literature lacks consensus regarding which criteria to use (Haass & Guzman, 2020), and central concepts are considered ambiguous and overlapping (Zidane & Olsson, 2017).…”