Pervasive Augmented Reality Games to Experience Tourism Destinations

Linaza, María Teresa; Gutierrez, Aitor; García, Ander

doi:10.1007/978-3-319-03973-2_36

Cited by 39 publications

(21 citation statements)

References 8 publications

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“…While Yovcheva et al (2012) were one of the first researchers to identify the potential of overlaying digital content onto tourists' real environment, nowadays many destinations and organizations have either implemented or begun to consider the opportunities offered by this new and innovative technology to enhance the visitor experience. The last few years have seen a large number of scholars conducting research on AR user requirements (tom Dieck et al, 2016), AR acceptance and behavioral intentions (Jung et al, 2015b;Rauschnabel & Ro, 2016;tom Dieck and Jung, 2015), the creation of an AR tourism experience (Han et al, 2017), as well as AR tourism gaming (Linaza et al, 2013). Although larger destinations and organizations have been able to implement mobile AR applications to test opportunities for visitor engagement, smaller organizations with limited resources need to carefully examine the potential benefits before investing resources in AR.…”

Section: Introductionmentioning

confidence: 99%

Value of augmented reality at cultural heritage sites: A stakeholder approach

Dieck

Jung

2017

Journal of Destination Marketing & Management

204

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As the pace of Augmented Reality (AR) adoption quickens, cultural heritage sites have begun to focus on the opportunities provided by this new and innovative technology. However, small organizations often fear making large investments in AR without a proof of concept due to the risk of failure. Therefore, it is imperative to explore the perceived value of AR from multiple stakeholders' perspectives to ensure the long-term viability of technological innovations in small cultural heritage organizations. The present study uses a small museum in the UK to explore the perceived value of the implementation of AR within the museum context using a stakeholder approach. Qualitative data were gathered from twenty-four stakeholders via focus groups and interviews. This case study shows that AR has economic, experiential, social, epistemic, cultural & historical, and educational value from both internal and external stakeholders' perspectives. AR is considered to be a way to preserve history, enhance visitor satisfaction, generate positive word-of-mouth, attract new target markets and contribute to a positive learning experience. This paper contributes to the knowledge gap in the area of stakeholders' perceived value of AR for cultural heritage tourism.

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Section: Introductionmentioning

confidence: 99%

Value of augmented reality at cultural heritage sites: A stakeholder approach

Dieck

Jung

2017

Journal of Destination Marketing & Management

204

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“…Recent works support the potential of emerging technologies including AR and smart glasses for the creation of a networked cultural heritage area. Combining this idea with the latest trends of tech devices such as smart glasses and head-worn displays, AR can be used to engage tourists by providing feature rich applications to explore tourist destinations [2,11]. It is evident from the recent literature on digital tourism that use of emerging technologies to enhance tourist behavior and experience in the domain of cultural heritage tourism has received very limited research [10].…”

Section: B Ar In the Context Of Tourismmentioning

confidence: 99%

A Proposed Model of Acceptance for Smart Glasses based Outdoor Augmented Reality Applications at UNESCO World Heritage Sites

Obeidy

Arshad

Huang

2018

IJET

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With the advancements in the recent mobile and wearable technologies, opportunities in the digital tourism sector are on an all-time high. Although, there is only limited research on users’ acceptance of Augmented Reality (AR) in the cultural tourism context, previous researchers have explored the opportunities of using AR in order to enhance user acceptance and adoption. Recent AR research lack empirical studies and works that integrates dimensions which are specific to cultural heritage tourism and smart glass specific context. Hence, this work proposes an AR acceptance model in the context of cultural heritage tourism and smart glasses capable of performing augmented reality. Therefore, this work aims to discuss the methods needed to map the requirements and propose an AR acceptance model for Smart Glasses based wearable outdoor AR applications. The proposed model can be used to understand the AR usage behavior and visiting intention for tourists who use Smart Glass based AR at UNESCO cultural heritage sites in Malaysia. Furthermore, this work identifies technology readiness, visual appeal, information quality, and facilitating conditions as external variables and factors that may influence beliefs of visitors, their attitudes and intention of usage.

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“…TimeWarp [5] was a mobile outdoor mixed reality game for exploring the history of a city in the spatial and the temporal dimension in the city of Cologne, Germany. ExCORA [6] is also an augmented reality pervasive game that aims to engage general public with the Urgull Mountain in San Sebastian, Spain in order to educate visitors on its hidden history. In the case of the MARA framework [7], image recognition was used for identifying the context of the augmented reality application in an archeological site in Italy.…”

Section: Mobile Augmented Reality Applications For Cultural Heritagementioning

confidence: 99%

Do you remember that building? Exploring old Zakynthos through an augmented reality mobile game

Chalvatzaras¹,

Yiannoutsou

Sintoris

et al. 2014

2014 International Conference on Interactive Mobile Communication Technologies and Learning (IMCL2014)

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This paper presents a mobile augmented reality application, that was designed with the objective of visitors, to experience the historical center of old Zakynthos, Greece, that was destroyed after an earthquake, and allow the users to re-live the atmosphere and life of the historic place. Special attention is given to the mental model of the landmarks developed by the users after interacting with the application, discussing some of the observed flaws of this model.

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Pervasive Augmented Reality Games to Experience Tourism Destinations

Cited by 39 publications

References 8 publications

Value of augmented reality at cultural heritage sites: A stakeholder approach

Value of augmented reality at cultural heritage sites: A stakeholder approach

A Proposed Model of Acceptance for Smart Glasses based Outdoor Augmented Reality Applications at UNESCO World Heritage Sites

Do you remember that building? Exploring old Zakynthos through an augmented reality mobile game

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