Pervasive advertising: An approach for consumers and advertisers

Abstract

Pervasive Advertising stands out from other forms of ad serving by using contextual information of consumers. However, providing relevant ads is not enough for effective Pervasive Advertising. It is also necessary to address the objectives of the advertisers, leading to a trade off between advertisers' objectives and consumers' needs. This paper presents a solution based on multiagent negotiation to solve this impasse. Experiments have demonstrated that the solution is effective in finding a balance between the needs of the consumers and the objectives of the advertisers.

The influence of price and label on the consumption of persuasive packaging: considerations for the development of products

“…Sellers who received training of simple aspects as tone of voice and personal hygiene, were more effective than those without training. Making more effective sales practices may be extended to the consumer, with the intention of creating more consciousness on his practices (BUBLITZ et al, 2013). Pratkanis (2011) organized about 100 influence tactics in four categories empirically tested: (1) Ambiance (environment is prepared for persuasion being more effective); (2) Social (tactics about social relations); (3) message effectivity (persuasive message manipulation for increasing the power of the persuasion); (4) emotions (calling to emotions, feelings and attitudes).…”