Persuasiveness of organic agricultural products

Chou, Feng-Sha; Wang, Chih‐Chien; Lai, Ming-Cheng; Tung, Chien Hui; Yang, Yann-Jy; Tsai, Kuen‐Hung

doi:10.1108/bfj-11-2019-0868

Cited by 20 publications

(15 citation statements)

References 56 publications

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“…Notably, our study is possibly among the first to examine the moderating effect of perceived effectiveness on the links organic food consumption → perceived health risk and organic food consumption → health attitude. The Chou et al (2020) and Liang and Lim (2021) studies might be of relevance herein as they showed that consumers with perceived health risk do not consume harmful food products such as inorganic food. As a result, consumers' self‐efficacy may actually assist them in avoiding such products, and instead consume organic foods in order to remain healthy.…”

Section: Discussionmentioning

confidence: 97%

“…A possible explanation could be that consumers' perception of health risks effectively motivates them to avoid eating unhealthy foods such as fast foods and fertilizer-grown foods. For example, we noted that consumers were reluctant to consume inorganic (not healthy) food during the peak of the first and second waves of the COVID-19 pandemic, fearing that it might reduce their immunity levels and make them more susceptible to getting infected (Chou et al, 2020). Therefore, it could be affirmed that consumers who Our results also support H1c (β = 0.537; P < 0.001), which held that perceived health risk is positively and significantly correlated with health attitude.…”

Section: Discussionmentioning

confidence: 99%

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Organic food consumption and contextual factors: An attitude–behavior–context perspective

2022

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This study is grounded within the theoretical framework of attitude–behavior–context. The study examines how perceived health risk shapes both health and environmental attitudes, leading to organic food consumption. Further, we also assess the role of perceived effectiveness and green trust in moderating the proposed relationships. The data were collected from 461 consumers through Amazon Mechanical Turk platform. Our findings indicate that consumers' perception of health risk plays a significant role in developing positive environmental and health attitudes. Consequently, this leads consumers to adopt organic food. Further, this study confirms that there is an attitude–behavior gap, as both environmental and health attitudes seem to have a weak Cohen f2 effect on organic food consumption. Though perceived effectiveness moderates the relationship of organic food consumption with perceived health risk and attitude, green trust does not bridge the attitude–behavior gap. This study may help organic food marketers, policy‐makers, and retailers bridge the consumers' attitude–behavior gap.

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Section: Discussionmentioning

confidence: 97%

Section: Discussionmentioning

confidence: 99%

Organic food consumption and contextual factors: An attitude–behavior–context perspective

2022

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“…(Michaelidou and Hassan, 2008;Mai and Hoffmann, 2012;Shin and Mattila, 2019). Chou et al (2020) proposed that individuals who are health conscious perceive fear of a high level of risk associated with the consumption of nonorganic products, which increases an individual's purchase intention of organic products.…”

Section: Moderating Role Of Health Consciousnessmentioning

confidence: 99%

Does the use of organic personal care products persuade sustainable consumption behaviour? Understanding the moderating role of health consciousness

Jhamb

Chandel

Mittal

et al. 2023

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Purpose Earlier, the consumption of products was based mainly on their utilitarian benefits, but at present, the love for nature has driven consumers towards products not harming the environment and society. Therefore, this paper aims to examine the influence of consumers' attitudes towards organic personal care products on brand love, brand trust, altruism and sustainable consumption behaviour. Furthermore, the study further examines the impact of sustainable consumption behaviour on continuous purchase intention using health consciousness as a moderator. Finally, the study validates Behavioural Reasoning Theory and the emotional affinity towards nature to understand the proposed claims. Design/methodology/approach The data were collected from 364 respondents from India. Only those respondents were included in the survey who had prior experience of using organic personal care products. This study used the structural equation modelling approach to test the conceptual model. Findings Results of the study confirmed the positive influence of consumer attitude on brand love, brand trust and altruism. Brand love and altruism had a significant impact on sustainable consumption behaviour. Health consciousness also emerged as a moderating variable between sustainable consumption behaviour and continuous intention. Interestingly, the brand trust had no impact on sustainable consumption behaviour. Furthermore, sustainable consumption behaviour had a significant impact on continuous intention. Originality/value The study is helpful to organic product companies, practitioners, academicians, environment protection agencies and market regulatory authorities as it gives fresh insight into the new collective relationship of consumer attitude with brand love, brand trust, altruism and sustainable consumption behaviour in case of organic personal care products.

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“…Petty et al (1986) maintain that when consumers actively process information with a strong argument, they are generally biased toward generating favourable ideas. Consequently, when consumers process messages with a weak argument, they will eventually generate irrational ideas (Chou, Wang, Lai, Tung, Yang & Tsai, 2020). When consumers rationally interpret argument with the focus on the key message (strong argument), they tend to make judgement on the basis of the argument displayed in the message (Chou, Wang, Lai, Tung, Yang & Tsai, 2020).…”

Section: Theoretical Reviewmentioning

confidence: 99%

Betting Menace: Riddle of Television Advertising and University Students Betting Behaviour

Oduor

Mberia

Ndavula

2023

IJCPR

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Purpose: To establish the influence of television’s testimonial advertisement technique on sports betting among the university students in Kenya. Methodology: The study used a mixed method design. In this case a convergent parallel mixed methods design was used to ascertain the relationship between testimonial advertising and sports betting among the university students in Kenya. Piloting was done to check on validity and reliability of the data collected. This was then followed by data collection where the collected data was subjected to diagnostic test to check if the data were normally distributed. Descriptive survey and inferential statistics were used in the analysis. The regression model was used to find out the correlation between testimonial advertising technique and sports betting among university students in Kenya. Findings: This study found out that there was a positive influence of testimonial advertising on sports betting among university students in Kenya. Unique Contribution to Theory, Practice and Policy: This study was grounded on elaboration likelihood model (ELM). This model was developed by Petty et al. (1983). The core assumption of the model is that in communication, there are two routes namely; central route and peripheral route (Petty and Cacioppo, 1986). The study thus recommends that proper policies should be enacted to regulate betting advertisements in Kenya. On its contribution to practice, the study calls on the universities to come up with alternative activities that the students can engage in during leisure time to prevent them from sports betting. In addition, policy makers should consider implementing laws to control betting activities in the country. Consequently, the advertisers should remind the public that betting can be additive thus they should bet responsively.

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Persuasiveness of organic agricultural products

Cited by 20 publications

References 56 publications

Organic food consumption and contextual factors: An attitude–behavior–context perspective

Organic food consumption and contextual factors: An attitude–behavior–context perspective

Does the use of organic personal care products persuade sustainable consumption behaviour? Understanding the moderating role of health consciousness

Betting Menace: Riddle of Television Advertising and University Students Betting Behaviour

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