Persuasive Language in Political Campaign

Malabar, Fahria

doi:10.37905/jetl.v1i2.7284

Cited by 2 publications

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“…Pathos is expressed by RM by involving emotions by telling an incident that made him sad over the tragedy of the COVID-19 situation. Aristotle in Malabar (2020) explains the emotions of the audience. Meanwhile, Aristotle in Abu-Hassoub (2021) says that pathos refers to the emotional appeal to the audience.…”

Section: Datum 4 Rmmentioning

confidence: 99%

Persuasive Strategies in Selected UNICEF Speaker’s Speech

Oktiani,

Putri

2023

Lingua Cultura

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The research examined the persuasive strategies employed in selected UNICEF speakers’ speeches (BTS - RM and Jin, Millie Bobby Brown, and David Beckham). The observation aimed to determine the types of persuasive strategies used in selected UNICEF speakers’ speeches and how they were implemented. The research employed a descriptive qualitative approach in its research design. In the data analysis process, the analysis was conducted by describing and interpreting each data point in the form of words or utterances according to the context. A purposive sampling of all facts was used to collect data. In addition, the research used Aristotle’s theory of persuasion as a reference to help understand and analyze the data found from the speech. According to the data analysis, the research discovers 49 data points that utilize persuasive strategies. They employ all of Aristotle’s persuasive strategies to persuade their audience. These are the strategies of ethos, pathos, and logos. In their speeches at the children’s day event, BTS, and David mostly express pathos, while Millie mostly expresses logos. It proves that by expressing their credibility, serving realistic information, and including the hearer’s emotions in their speech, UNICEF speakers intentionally attempt to achieve their purpose.

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Section: Datum 4 Rmmentioning

confidence: 99%

Persuasive Strategies in Selected UNICEF Speaker’s Speech

Oktiani,

Putri

2023

Lingua Cultura

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“…Billboard advertisements are the primary means for legislative and senatorial candidates to capture voters' attention [1]; [2]. Billboard advertisements are informative media and serve as persuasive instruments to influence public opinion and attitudes toward competing candidates [3], [4], [5]; [6]. Using language in billboard advertisements for legislative and senatorial campaigns becomes a crucial focal point in this analysis.…”

Section: Introductionmentioning

confidence: 99%

Language of Political Campaign: Unraveling the Linguistic Landscape in Billboard Advertisements

Benu,

Suryati,

Simpen

et al. 2024

JLLS

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Billboard advertisements for legislative and senatorial campaigns are integral to the cityscape leading to the general elections, reflecting local political dynamics. This study examines the linguistic landscape in billboard advertisements for legislative and senator campaigns heading for the general election in Indonesia. A qualitative method was employed, gathering data from billboard advertisements across various city areas. Analysis was conducted on the language usage, stylistic features, word choice, sentence structure, and visual representations in these billboard advertisements. Findings indicate a variation in language usage, with standard Indonesian predominating but also a presence of local language mixtures. Stylistic features range from persuasive to informative, while word choice tends toward positively connotated terms. Sentence structures tend to be simple and direct, while visual representations emphasize the candidates and symbols reflecting political aspirations. These results depict candidates' complex communication strategies influencing voter opinions and attitudes. A profound understanding of this linguistic landscape is crucial for political observers and candidates to comprehend local political campaign dynamics and effective communication strategies. This study added a new dimension to understanding how political communication is manifested in public spaces. By focusing on billboards as an outdoor media, which often serves as a daily backdrop for many people, this study explores how language can effectively capture voters' attention and influence their political attitudes. Thus, this study is expected to significantly enrich the understanding of political linguistics and communication strategies in the context of election campaigns.

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Persuasive Language in Political Campaign

Cited by 2 publications

References 0 publications

Persuasive Strategies in Selected UNICEF Speaker’s Speech

Persuasive Strategies in Selected UNICEF Speaker’s Speech

Language of Political Campaign: Unraveling the Linguistic Landscape in Billboard Advertisements

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