Persuasive Appeals Predict Credibility Judgments of Phishing Messages

Baryshevtsev, Maxim; McGlynn, Joseph

doi:10.1089/cyber.2019.0592

Cited by 8 publications

(5 citation statements)

References 32 publications

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“…In the context of the digital environment, the ease of creating and sharing content has led to a dramatic profusion of information; thus, evaluating source and content credibility has become an important task for individual users (Sundar, 2008). Previous literature has examined factors that enhance credibility judgments on social media (Lee et al , 2021; Baryshevtsev and McGlynn, 2020). This research adds to the previous literature by detecting that the three-way interaction effects of follower number, domain breadth and trust propensity affect the perceived credibility of influencers.…”

Section: Discussionmentioning

confidence: 99%

The effectiveness of influencer endorsements for smart technology products: the role of follower number, expertise domain and trust propensity

Kim,

Yoon

2023

JPBM

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Purpose Considering the growth of the at-home smart technology industry and the increasing power of social media influencers, this study aims to examine how influencer endorsements affect individuals’ attitudes and trial intentions toward smart technology products. Design/methodology/approach An online experiment was conducted to investigate the impact of follower number and expertise domain of influencers and the trust propensity of individuals on their attitudinal and behavioral responses to influencer endorsements of smart technology products. The moderated mediation effect of perceived credibility was further examined. Findings The results demonstrated that individuals with lower trust propensity responded more positively to a microinfluencer with fewer followers and a specific area of expertise, which led to favorable attitudes and increased intention to try a smart technology product. However, the expertise domain was not a significant factor for the megainfluencer condition with a more extensive follower base. Interestingly, the interaction effects were not observed for individuals with higher trust propensity. Practical implications The results of this research provide practical implications for marketers who look for effective strategies for influencer marketing by demonstrating the significant impact of source-related cues, including follower number and expertise domain. Originality/value Based on the modality, agency, interactivity and navigability; source credibility; and persuasion knowledge models, this research explains how source-related cues of influencers affect credibility judgment, attitude formation and trial intentions for new technology products and how trust propensity as a personal dispositional factor varies the relationship.

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Section: Discussionmentioning

confidence: 99%

The effectiveness of influencer endorsements for smart technology products: the role of follower number, expertise domain and trust propensity

Kim,

Yoon

2023

JPBM

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“…Documents are subject probability distribution, subject probability distribution or word probability distribution. Therefore, the vector space model of high-dimension documents and word items is mapped to low-dimension document and word space to explore the theme [19][20] contained in the document of College Students' confidence in e-cigarette source. Document hierarchy relationships are shown in Figure 1.…”

Section: Document Body Modelmentioning

confidence: 99%

Online Review Analysis Perception of Source Reliability on E-Cigarettes from the Perspective of Health Education among College Students in Chengdu, Sichuan

2023

phpm

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In order to understand the knowledge of Undergraduates in Chengdu about electronic cigarette, strengthen the health propaganda and education of electronic cigarette, prevent and control electronic cigarette, and build a smokeless campus environment, this paper aims to analyze the recognition of Undergraduates in Chengdu on the reliability of electronic cigarette sources based on data mining technology. Firstly, using random sampling method, a university in Chengdu was selected as the research object, and the attempted smoking rate, electronic smoke awareness rate and electronic smoke usage rate of college students were analyzed. The main factors that affect college students' awareness of electronic smoke were analyzed, and the reliability of electronic smoke sources was analyzed. Then, based on online review text mining method, the confidence of electronic smoke sources was analyzed. This paper builds a theme model to analyze college students' perception of the reliability of e-cigarette sources by using classification topics. Through experimental validation, the method proposed in this paper has higher data mining accuracy and efficiency, can effectively improve college students' awareness of electronic cigarette, strengthen the health promotion of electronic cigarette, and expect to provide support for subsequent related research.

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“…Other studies focussed instead on the effects of cyber‐attacks and of the specific techniques used to carry them out. The experiment described in [ 78 ] examined the effects of persuasive appeals in phishing messages on judgements of credibility. Participants were tasked with reading a combination of legitimate and phishing e‐mails to determine whether each message was legitimate or a scam.…”

Section: Attacksmentioning

confidence: 99%

The COVID‐19 scamdemic: A survey of phishing attacks and their countermeasures during COVID‐19

Al‐Qahtani

Cresci

2022

IET Information Security

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The COVID-19 pandemic coincided with an equally-threatening scamdemic: a global epidemic of scams and frauds. The unprecedented cybersecurity concerns emerged during the pandemic sparked a torrent of research to investigate cyber-attacks and to propose solutions and countermeasures. Within the scamdemic, phishing was by far the most frequent type of attack. This survey paper reviews, summarises, compares and critically discusses 54 scientific studies and many reports by governmental bodies, security firms and the grey literature that investigated phishing attacks during COVID-19, or that proposed countermeasures against them. Our analysis identifies the main characteristics of the attacks and the main scientific trends for defending against them, thus highlighting current scientific challenges and promising avenues for future research and experimentation.

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Persuasive Appeals Predict Credibility Judgments of Phishing Messages

Cited by 8 publications

References 32 publications

The effectiveness of influencer endorsements for smart technology products: the role of follower number, expertise domain and trust propensity

The effectiveness of influencer endorsements for smart technology products: the role of follower number, expertise domain and trust propensity

Online Review Analysis Perception of Source Reliability on E-Cigarettes from the Perspective of Health Education among College Students in Chengdu, Sichuan

The COVID‐19 scamdemic: A survey of phishing attacks and their countermeasures during COVID‐19

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