2009
DOI: 10.1007/s00199-009-0497-2
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Persuasion as a contest

Abstract: We examine how the probability of persuading an audience depends on resources expended by contending parties as well as on other factors. We use a Bayesian approach whereby the audience makes inferences solely based on the evidence produced by the contestants. We find conditions that yield the well-known additive contest success function, including the logit function. We also find conditions that produce a generalized "difference" functional form. In all cases, there are three main determinants of audience cho… Show more

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Cited by 53 publications
(40 citation statements)
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“…Similar CSFs are microfounded in Corchón and Dahm (2010), Skaperdas and Vaidya (2012) and Polishchuk and Tonis (2013).…”
Section: The Contest Gamementioning
confidence: 73%
“…Similar CSFs are microfounded in Corchón and Dahm (2010), Skaperdas and Vaidya (2012) and Polishchuk and Tonis (2013).…”
Section: The Contest Gamementioning
confidence: 73%
“…Willingness to Pay Function The first dimension of the agent's effort can be viewed as product information presented to persuade the customer into a purchase (Skaperdas and Vaidya 2007). As the customer enters the store, she has a certain willingness to pay (WTP) for the product, which is normalized to zero.…”
Section: Stage Game With No Exitmentioning
confidence: 99%
“…Skaperdas and Vaidya (2012) model persuasion, such as that arising in advertising, litigation, and argumentation in policy debates, as a contest. They derive different contest success functions used in the literature, including special cases of those used by Lazear and Rosen (1981) and Rosen (1986), as the result of inferential processes of an audience observing the costly presentation of evidence by adversaries.…”
Section: Introductionmentioning
confidence: 99%