Handbook of Psychology, Second Edition 2012
DOI: 10.1002/9781118133880.hop205017
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Persuasion and Attitude Change

Abstract: years, "persuasion must surely be among the 'nearest and dearest' to the heart of our discipline" In C. Murchison (Ed.), Handbook of social psychology (pp.Stormy Persuasion by Johanna Lindsey : bit.ly/1mMRexk Stormy Persuasion by Johanna. The Advertising Handbook is the ideal book for anyone interested in the how and media, the principles and techniques of persuasion and their effectiveness. Publication » Attitudes, persuasion, and behavior.

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Cited by 22 publications
(25 citation statements)
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“…It is assumed that at the subconscious level an enormous amount of content and processes are stored, which can influence behaviour without awareness (Stajkovic, Locke, and Blair 2006). As a consequence, it is possible for implicit measures to show greater change than explicit measures in order to highlight the strategies underlying self-regulation (Petty, Wheeler, and Tormala 2003;Petty and Briñol 2009).…”
Section: Introductionmentioning
confidence: 99%
“…It is assumed that at the subconscious level an enormous amount of content and processes are stored, which can influence behaviour without awareness (Stajkovic, Locke, and Blair 2006). As a consequence, it is possible for implicit measures to show greater change than explicit measures in order to highlight the strategies underlying self-regulation (Petty, Wheeler, and Tormala 2003;Petty and Briñol 2009).…”
Section: Introductionmentioning
confidence: 99%
“…Furthermore, one of the main points of interest in the field is the dynamic aspect of attitudes, as researchers generally agree that attitudes change (Bohner and Dickel 2011;Crano, Cooper, and Forgas 2010;Petty, Wheeler, and Tormala 2003;Wood 2000). Attitude change means that 'a person's evaluation is modified from one value to another' (Petty and Wegener 1998, 324).…”
Section: Language Attitudes and Attitude Changementioning
confidence: 99%
“…Attitudes -the basis for influencing human behaviour -are basically general and relatively enduring (negative or positive) evaluations that people make, based on their feelings, experiences, and actions (Petty, Wheeler, & Tormala, 2003). People's attitudes towards stray dogs have a major influence on the level of commitment and support that human beings provide in enforcing and respecting relevant legislation, and following the strategies related to animal welfare (Lindsey, du Toit, & Mills, 2005).…”
Section: Attitudes Towards Animalsmentioning
confidence: 99%