Persuaded by Electronic Word of Mouth (eWOM): Network Coproduction Model on Chinese Social-Ecommerce App

Xue, Haoning

doi:10.1007/978-3-030-22335-9_22

Cited by 1 publication

(1 citation statement)

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“…Mo, from the perspective of a complete scene, found that through technology or business model innovation, start-ups provide consumers with novel and high-quality products and services, so as to occupy the market, improve people's quality of life, and rapidly grow into Unicorns [11]. Xue took Xiaohongshu, a Unicorn, as a case study, found that the company builds Xiaohongshu app as a sharing community with high credibility, and then advocated bloggers to combine descriptive self-disclosure with high-cost products to generate the most positive product attitude, so as to improve users' purchase intention and promote the rapid growth of the enterprise [12]. Lee took the Unicorns in the solid oxide fuel cell industry as an example.…”

Section: Research Review and Analysis Frameworkmentioning

confidence: 99%

Research on the Development Path and Growth Mechanism of Unicorn Enterprises

Guo

Zhang

2021

Mathematical Problems in Engineering

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Combining with the growth environment of Unicorns, from the aspects of emerging industries, business environment, platform support, and financial support, we propose an overall analysis framework for the existence or absence of Unicorns, use the fuzzy set qualitative comparative analysis (fsQCA) method to carry out configuration analysis on the status quo of Unicorns in 40 cities in China, and analyze the cultivation path of Unicorns. The research results indicate that the synergy of emerging industries, business environment, platform support, and financial support can foster Unicorns. According to the differences in the core conditions in the configuration and the characteristics of the cases contained, it is divided into two cultivation paths, which are driven by emerging industries and supported by the business environment; combining with the status quo and characteristics of the cities where Unicorns are missing, it provides suggestions for the selection of the cultivation path of Unicorns in different regions.

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Section: Research Review and Analysis Frameworkmentioning

confidence: 99%