“…These explanations typically overlook the fact that while odor naming is difficult, it is not impossible. As has been shown in a variety of other arenas (e.g., Bailenson, Shum, Atran, Medin, & Coley, 2002;Medin, Lynch, Coley, & Atran, 1997;Ross, Medin, Coley, & Atran, 2003;Wolff, Medin, & Pankratz, 1999; for review see ojalehto & Medin, 2015), culture shapes olfactory cognition (Majid, 2015). Systems of categorization are, in fact, maintained at multiple levels: individual experience, cultural convention, and institutionally formalized convention (Glushko, Maglio, Matlock, & Barsalou, 2008).…”