2012
DOI: 10.17265/2159-5828/2012.01.004
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César Augustus Winck, Miguelangelo Gianezini, Clandio Favarini Ruviaro, João Armando Dessimon Machado, Homero Dewes

Abstract: The objective of this article was to analyze the poultry and derivatives commerce between Brazil and China, taking into account the current market and the perspectives for the next years. The method used was the bibliographic review and analysis of secondary data from different sources, associated with the Market Orientation Theory and the Value Chain Theory. Nowadays, China is Brazil's main commercial partner in the international market, but taking into account the chicken meat and its derivatives, having Bra…

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