Perspectives of Residency Applicants and Program Directors on the Role of Social Media in the 2021 Urology Residency Match

Heard, John R.; Wyant, W. Austin; Loeb, Stacy; Marcovich, Robert; Dubin, Justin M.

doi:10.1016/j.urology.2021.08.041

Cited by 13 publications

(29 citation statements)

References 15 publications

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“…[9] A recent survey found that both urology program directors and applicants felt that SM played an important role in the most recent application cycle. [1] The impact of the COVID-19 pandemic on future residency application cycles continues to remain unclear. Given the effective transition to virtual engagement in response to the COVID-19 pandemic, it is likely that the use of these SM platforms will continue beyond the COVID-19 era, and will continue to serve as an important avenue by which faculty can connect with applicants, colleagues, and the overall general population.…”

Section: Discussionmentioning

confidence: 99%

“…Social media (SM) platforms are being increasingly utilized by academic urology departments for promoting their residency programs and for connecting with prospective applicants. [1] The use of SM in academic urology has garnered significant interest in light of the COVID-19 pandemic, which had resulted in the cancelation of away rotations, in-person interviews, and other events for prospective applicants. [2] Due to travel restrictions and the need to limit COVID-19 exposure, many applicants in the most recent residency application cycle were unable to meet with faculty face to face, making SM an important avenue by which institutions could connect with applicants and host virtual events.…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Analyzing the growth in social media proliferation in academic urology: Associations between program ranking and social media footprint

Zaliznyak

Tsai²,

Gaither³

et al. 2022

CUAJ

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Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Analyzing the growth in social media proliferation in academic urology: Associations between program ranking and social media footprint

Zaliznyak

Tsai²,

Gaither³

et al. 2022

CUAJ

View full text Add to dashboard Cite

“…Twitter has been increasingly used by urological journals to report important guideline updates and highlight significant articles [ 2 ]. In addition, 77% of urology residency program directors reported using Twitter in 2021 [ 3 ]. Instagram was reported in 2017 to be the fastest-growing social media platform among urologists [ 4 ].…”

Section: Introductionmentioning

confidence: 99%

“…In 2020 alone, 23 urology programs created Twitter accounts, the largest single-year increase since 2009 [ 5 ]. Both applicants and residency program directors in the 2020-2021 AUA Match cycle found social media useful [ 3 , 6 ]. Social media has been an important tool for programs to advertise virtual residency recruitment events, which the majority of urology applicants found to be helpful in the 2020-2021 AUA Match cycle [ 7 ].…”

Section: Introductionmentioning

confidence: 99%

The Utility of Social Media on Urology Residency Doximity Rankings

Leung¹,

Chiang²,

Roseman³

et al. 2022

Cureus

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BackgroundSocial media has been more widely used by urology residency programs since the COVID-19 pandemic. There are no studies on the relationship between Doximity residency ranking and social media usage in urology. ObjectivesIn this study, we aim to investigate the relationship between social media usage and the academic prestige of urology residency programs. MethodsResidency reputation data was acquired from the Doximity Residency Navigator website. Twitter and Instagram activity in 2019 and 2021 was analyzed by collecting data on the total number of posts and followers. Data on residency virtual recruitment was obtained from Twitter and UroResidency website. ResultsBy the end of 2021, 122/139 (87.8%) urology residency programs had a Twitter account and 61/139 (43.9%) had an Instagram account. A significant linear regression was found between Doximity ranking and the number of Twitter followers (p<0.001), Twitter posts (p=0.005), and Instagram followers (p=0.026). Virtual recruitment events were held by 107/139 (77%) programs in 2021. There was a significant linear regression between Doximity rankings and the number of virtual events (p<0.006). ConclusionsSocial media use by urology residency programs has increased since the COVID-19 pandemic. A program's higher Doximity ranking was correlated with the presence of Twitter and Instagram accounts as well as the number of Twitter followers, Twitter posts, and Instagram followers. There was a significant relationship between Doximity rankings and the number of hosted virtual events. Programs should consider increasing social media visibility to potentially improve their Doximity rankings.

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“…Naaseh et al highlighted these changes and conducted a small survey to investigate how people used social media during the 2020-2021 match cycle [ 12 ]. Heard et al analyzed its use in urology [ 8 ] and noted that an increase in social media usage to convey the culture of the institutions that are missing during site visits was likely happening in many specialties. Many papers have reviewed the social media usage of individuals and programs during this period, particularly in surgical and procedure-heavy fields such as cosmetic dermatologic surgery [ 13 ], orthopedic surgery [ 14 ], and plastic surgery [ 15 ].…”

Section: Introductionmentioning

confidence: 99%

“Insta Residency:” Characteristics of Engagement With an Internal Medicine Residency Program Instagram Account

Li¹,

Tepper²,

Burger³

et al. 2022

Cureus

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Background Traditionally, medical training programs have been viewed and ranked according to factors such as national prestige, research opportunities and productivity, faculty prominence, and alumni success. While these components are still instrumental in attracting high-level applicants, the rise of social media has encouraged applicants to look beyond the traditional media put forth by institutions and turn to sources such as program-specific, departmental, or institutional social media pages for more rapid updates. To date, little has been written on how to maximize residency program social media use to engage target audiences of current residents, current faculty, other physicians, and applicants. To better understand how certain types of content lead to increased engagement, we analyze the Instagram social media platform of the Mount Sinai Beth Israel Internal Medicine Residency Program to identify potential trends in interactions to ultimately enhance the resident experience and institutional standing. Methodology We reviewed 257 posts on our Instagram account and calculated engagement of each category relative to the post count based on a method we developed. We used Instagram analytics to better understand our account’s reach. Results Posts highlighting social events had the highest engagement from the online community. Data also show that while the page is viewed by many people with the average medical student age, our page captures an even wider audience. Conclusions Instagram posts about the social element of our residency program generated statistically significant increased engagement. Institutions can use this strategy of focusing on the social aspects of the program to increase reputational scores within the medical and greater community.

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Perspectives of Residency Applicants and Program Directors on the Role of Social Media in the 2021 Urology Residency Match

Cited by 13 publications

References 15 publications

Analyzing the growth in social media proliferation in academic urology: Associations between program ranking and social media footprint

Analyzing the growth in social media proliferation in academic urology: Associations between program ranking and social media footprint

The Utility of Social Media on Urology Residency Doximity Rankings

“Insta Residency:” Characteristics of Engagement With an Internal Medicine Residency Program Instagram Account

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