Perspective Directions of Digital Technologies Implementation in the Sphere of Tourism and Hospitality

Abstract

The article is devoted to the implementation of digital technologies in the field of tourism and hospitality, due to the growing human needs in the comfort and safety of service, the speed of obtaining the necessary services and information. Digital technologies related to innovative solutions in the field of service technology, sales and management in selected economic activities are considered. The analysis of digital technologies for consumers and enterprises of tourism and hospitality is carried out. The aim of the article is analysis of existing digital technologies and identifying promising directions for their development in order to satisfy the consumers and achieve the economic effect for the enterprises of sphere of tourism and hospitality. To achieve the objectives were described existing digital technology, their benefits for market actors and consumers, the tendencies of commercial application of different management, operational and marketing decisions. Main methods: dialectical method of knowledge of processes in the sphere of economy and social development, method of system analysis, formal logical method, modeling of socio-economic processes. As a result of the study identified promising areas for the introduction of digital technologies in the field of tourism and hospitality, taking into account the market demand and formulated recommendations for improving their use.