Personalizing persuasive technologies: Explicit and implicit personalization using persuasion profiles

Kaptein, Maurits; Markopoulos, Panos; Ruyter, Boris de; Aarts, Ehl Emile

doi:10.1016/j.ijhcs.2015.01.004

Cited by 236 publications

(192 citation statements)

References 113 publications

(103 reference statements)

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“…Behaviour techniques that should be used in persuasion include engaging the patient in interactive conversation. Therefore, persuasive systems should mimic or extend the patientprovider communication [14]. Moreover, information provided should be from a trustworthy source.…”

Section: Introductionmentioning

confidence: 99%

Persuasive Technology in Mobile Applications Promoting Physical Activity: a Systematic Review

et al. 2016

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Persuasive technology in mobile applications can be used to influence the behaviour of users. A framework known as the Persuasive Systems Design model has been developed for designing and evaluating systems that influence the attitudes or behaviours of users. This paper reviews the current state of mobile applications for health behavioural change with an emphasis on applications that promote physical activity. The inbuilt persuasive features of mobile applications were evaluated using the Persuasive Systems Design model. A database search was conducted to identify relevant articles. Articles were then reviewed using the Persuasive Systems Design model as a framework for analysis. Primary task support, dialogue support, and social support were found to be moderately represented in the selected articles. However, system credibility support was found to have only low levels of representation as a persuasive systems design feature in mobile applications for supporting physical activity. To ensure that available mobile technology resources are best used to improve the wellbeing of people, it is important that the design principles that influence the effectiveness of persuasive technology be understood. AbstractPersuasive technology in mobile applications can be used to influence the behaviour of users. A framework known as the Persuasive Systems Design model has been developed for designing and evaluating systems that influence the attitudes or behaviours of users. This paper reviews the current state of mobile applications for health behavioural change with an emphasis on applications that promote physical activity. The inbuilt persuasive features of mobile applications were evaluated using the Persuasive Systems Design model. A database search was conducted to identify relevant articles. Articles were then reviewed using the Persuasive Systems Design model as a framework for analysis. Primary task support, dialogue support, and social support were found to be moderately represented in the selected articles. However, system credibility support was found to have only low levels of representation as a persuasive systems design feature in mobile applications for supporting physical activity. To ensure that available mobile technology resources are best used to improve the wellbeing of people, it is important that the design principles that influence the effectiveness of persuasive technology be understood.

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Section: Introductionmentioning

confidence: 99%

Persuasive Technology in Mobile Applications Promoting Physical Activity: a Systematic Review

et al. 2016

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“…Some recent studies investigate how systems could tailor the strategies adopted to people's individual preferences for certain strategies [24,29]. One way this can be done is by building profiles of the users that account for factors that are relevant for tailoring strategies [25], for example by selecting strategies which fit their personality [3].…”

Section: Introductionmentioning

confidence: 99%

A word of advice: how to tailor motivational text messages based on behavior change theory to personality and gender

Vries

Truong

Zaga

et al. 2017

Pers Ubiquit Comput

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Developing systems that motivate people to change their behaviors, such as an exercise application for the smartphone, is challenging. One solution is to implement motivational strategies from existing behavior change theory and tailor these strategies to preferences based on personal characteristics, like personality and gender. We operationalized strategies by collecting representative motivational text messages and aligning the messages to ten theory-based behavior change strategies. We conducted an online survey with 350 participants, where the participants rated 50 of our text messages (each aligned to one of the ten strategies) on how motivating they found them. Results show that differences in personality and gender relate to significant differences in the evaluations of nine out of ten strategies. Eight out of ten strategies were perceived as either more or less motivating in relation to scores on the personality traits Openness, Extraversion, and Agreeableness. Four strategies were perceived as more motivating by men than by women. These findings show that personality and gender influence how motivational strategies are perceived. We conclude that our theory-based behavior change strategies can be more motivating by tailoring them to personality and gender of users of behavior change systems.

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“…Two strategies commonly employed in persuasive technologies are personalization [57,58]-which is system-initiated tailoring that offers content or services personalized to an individual; and customization [57,59] which is a system that supports user-initiated tailoring of content or services. Sundar et al [60] argue that although personalization will increase the relevance of content for individuals using an interactive system, customization yields systems and content that are not only relevant, but also boost the agency and self-determination of the individual because it is they themselves who perform the tailoring.…”

Section: Designing For Engagementmentioning

confidence: 99%

Improving the Efficacy of Cognitive Training for Digital Mental Health Interventions Through Avatar Customization: Crowdsourced Quasi-Experimental Study (Preprint)

Birk¹,

Mandryk²

2018

Preprint

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Background: The success of Internet-based mental health interventions in practice -i.e., in-the-wild -depends on the uptake and retention of the application and the user's focused attention in the moment of use. Incorporating game-based motivational design into digital interventions delivered in-the-wild has been shown to increase uptake and retention in Internet-based training; however, there are outstanding questions about the potential of game-based motivational strategies to increase engagement with a task in the moment of use, and -as a result -improve intervention efficacy without accompanying increases in treatment exposure. Objective: Designers of Internet-based interventions need to know whether game-based motivational design strategies can increase in-the-moment engagement and thus improve intervention efficacy. We investigate the effects of one motivational design strategy (avatar customization) in an example mental health intervention (computerized cognitive training for attention bias modification). Methods: We assigned 317 participants to either a customized avatar or an assigned avatar condition. After measuring state-anxiety (STAI), we randomly assigned half of the participants in each condition to either an attentional retraining condition (ABMT) or a control condition. After training, participants were exposed to a Negative Mood Induction using images with strong negative valance (IAPS), after which we measured state-anxiety again. Results: Avatar customization improved treatment efficacy, evidenced as decreased posttraining state-anxiety when controlling for baseline state-anxiety, for those who trained attention bias modification; however, those who did not train experienced decreased resilience to the negative mood induction (F 1,252 =6.86, P=.009, η p

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Personalizing persuasive technologies: Explicit and implicit personalization using persuasion profiles

Cited by 236 publications

References 113 publications

Persuasive Technology in Mobile Applications Promoting Physical Activity: a Systematic Review

Persuasive Technology in Mobile Applications Promoting Physical Activity: a Systematic Review

A word of advice: how to tailor motivational text messages based on behavior change theory to personality and gender

Improving the Efficacy of Cognitive Training for Digital Mental Health Interventions Through Avatar Customization: Crowdsourced Quasi-Experimental Study (Preprint)

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