Personalized human-computer interaction as an information source for ride-hailing platforms: behavior intention perspective
Jing Li,
Rui Ling,
Fangjie Sun
et al.
Abstract:PurposeThis paper adds risk perception and personalized human-computer interaction to the technology acceptance model, and further analyzes the impact of personalized unmanned ride hailing on users' behavior intention.Design/methodology/approachThis study model was tested using a sample of 299 social media users from China and we apply structural equation modeling (SEM) to build the theoretical framework.FindingsOur results show that perceived ease of use has a greater positive impact on behavior intention com… Show more
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