This paper presents a new data analysis technology based on human-oriented analysis. This analysis covers semantic methods of data description and interpretation referring to marketing preferences of system users. The proposed methods of cognitive marketing -in order to interpret fully all possible preferences which can occur -are a subject to an analysis focusing on their meaning and usefulness at the stage of product evaluation, promotion, but also regarding product distribution and price. All these processes will constitute marketing analysis due to the possibilities to assess some preferences of the analyzed data. The essence of this paper is a possibility to present the methodology of cognitive marketing based on the application of the meaning analysis which reaches the human brain and the attention attractors registered by the brain, which give rise to some interest or, quite the contrary, which remain unnoticed. A new solution is dedicated to deep semantic analysis based on the registration, processing, and analysis of attention attractors and their perception by individual person. Such attractors can be detected on the basis of observation of how attention is focused on some specific features of the examined information groups. The variety of the examined information and data can enable a wide-ranging analysis of the issue discussed here; as a result, can assess the degree to which human attention focuses on the process of meaning interpretation of various cognitive features and observations.
K E Y W O R D Sdeep data analysis, human-oriented solutions, semantic description
INTRODUCTIONData analysis methods treated as sets of varied information differ with a view to the type of the analyzed sets, but also with a view to the objective of the information obtained as a result of this process. One of approaches to data analysis is the meaning analysis, which is an extension -an enhancement -of the currently commonly used data analysis methods. [1][2][3] The meaning data analysis enables an automatic, computer interpretation of varied data sets with regards to the semantics they have. [4][5][6][7][8] Semantic layers contained in various data sets make it possible to determine their meaning in the process of analysis of a given set/piece of information/situation, and so forth.An important feature of the meaning analysis is the possibility to assess the impact (importance) of the interpreted sets on their future state.Based on the notation of features of the analyzed sets, an appropriate interpretation of all determinants of the current state is made, with a view to their future change resulting from possibilities to alter them in the future. It serves not only to describe appropriately the current (analyzed) state, but primarily its task is to understand the reasons and make forecasts about future changes.The basic feature of the meaning data analysis is an execution of the meaning description of the interpreted sets. This description is executed by means of linguistic data description techniques, applied with t...