Personalization of tech corporations: Examining personalized news and the media reputation of Google, Facebook, and Apple in Swiss news media
Sarah Marschlich,
Mark Eisenegger
Abstract:Tech corporations, such as Google, Facebook, and Apple, have increasingly become the focus of public media attention and are subject to public scrutiny due to their prominence and scandals. Often, the news media reports on the corporations’ chief executive officers and founders as representatives of the corporations to make complex company-related information comprehensible and gain more public attention. The personalization trend in the news media has turned some corporate leaders into celebrities and is link… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.