Applications of Data Mining to Electronic Commerce 2001
DOI: 10.1007/978-1-4615-1627-9_2
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Personalization of Supermarket Product Recommendations

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Cited by 90 publications
(82 citation statements)
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“…In particular, the market basket analysis [1] can bring out the combinations of products that are susceptible of marketing strategies and may lead to better financial results. With market basket analysis [2], the administration of a super market can understand the behavior and purchasing habits of customers, through combinations of product market [3], which is repeated in large or small degree, as a habit. These combinations are called products association rules [4,5,6,7] and are the result of market basket analysis procedure.…”
Section: Market Basket Analysismentioning
confidence: 99%
“…In particular, the market basket analysis [1] can bring out the combinations of products that are susceptible of marketing strategies and may lead to better financial results. With market basket analysis [2], the administration of a super market can understand the behavior and purchasing habits of customers, through combinations of product market [3], which is repeated in large or small degree, as a habit. These combinations are called products association rules [4,5,6,7] and are the result of market basket analysis procedure.…”
Section: Market Basket Analysismentioning
confidence: 99%
“…The SmartPad supermarket product recommender system [19] suggests new or previously unpurchased products to shoppers creating shopping lists on a personal digital assistant (PDA). The…”
Section: Hybrid Recommender Systemsmentioning
confidence: 99%
“…IBM has introduced pervasive computing in the context of retail [6,13,15] and the concept was further developed by project Albatros [20]. Our aim is to extend the reach of such information and communications environments in two ways: to include the consumer home through ambient intelligence devices and to provide a richer shopping experience within the supermarket space [1,9,16].…”
Section: Scenariosmentioning
confidence: 99%