2007
DOI: 10.1526/003601107782638693
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Personalization of Mail Surveys for General Public and Populations with a Group Identity: Results from Nine Studies*

Abstract: The effect of personalization on mail survey response rates was examined in nine studies that included 17 comparisons under several research conditions. A study of this variable across multiple experiments in five agricultural experiment stations was undertaken because of conflicting results from previous research and from concern that the effectiveness of personalization might have decreased over time. Results show that, while response to general public surveys appeared to increase modestly across all treatme… Show more

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Cited by 31 publications
(34 citation statements)
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“…Of the remaining surveys, 632 were returned, resulting in a 33.0% response rate. While response rates are expected to vary based on the research population, survey methods used, and other variables (Babbie 2001;Dillman et al 2007), the 33.0% response rate for this study may be considered relatively low.…”
Section: Methodsmentioning
confidence: 99%
“…Of the remaining surveys, 632 were returned, resulting in a 33.0% response rate. While response rates are expected to vary based on the research population, survey methods used, and other variables (Babbie 2001;Dillman et al 2007), the 33.0% response rate for this study may be considered relatively low.…”
Section: Methodsmentioning
confidence: 99%
“…Another analysis of 17 comparisons involving the general public in the US found a modest benefit of personalisation on mail survey response rates with greater effects apparent in rural areas [23]. Personalisation of email invitations for internet surveys has been reported to increase response rates in a number of groups including university students [24,25] and scientists and engineers [26].…”
Section: Introductionmentioning
confidence: 99%
“…The same distribution methods will be used in the second administration of the national survey to ensure validity and reliability. [26][27][28][29] In addition, results of the second survey also will provide further evidence of the reliability of this survey instrument. We also will have the ability to match respondent's responses to the first survey with their responses to the second survey through unique identification numbers for key questions where the answers would be expected to be the same, thus allowing us to examine the retest reliability of these questions, which will be reported with our final results.…”
Section: Discussionmentioning
confidence: 97%