“…The aversion of conspicuous prey can even be socially transmitted (Thorogood, Kokko, & Mappes, 2017), reducing the predation pressure on newly evolved signals. Aversion can also be affected by individual variation in personality (Exnerová, Svádová, Fučíková, Drent, & Štys, 2010), which can be genetically inherited (Drent, Oers, & Noordwijk, 2003) and be accompanied by differences in morphological and physiological traits (Goerlich, Nätt, Elfwing, Macdonald, & Jensen, 2012). Whether this aversion is innate, self‐learned, or socially transmitted, warning signals are known to have a strong influence on how a predatory animal will explore and interact with prey (Aronsson & Gamberale‐Stille, 2012; Ham, Ihalainen, Lindstrom, & Mappes, 2006; Lindstrom, Alatalo, & Mappes, 1999; Rowe & Guilford, 2000).…”