Personality and Entrepreneurial Intentions of Final Year Business Students in Pakistan: The Mediating Role of Entrepreneurial Education and Social Norms
Abstract:Personality traits and situational characteristics influence the level of entrepreneurial intention in individuals. This study investigated the relationship between the five-factor model of personality, entrepreneurial education, social norm and entrepreneurial intention of final-year business students. Based on the cognitive appraisal theory, the mediating role of entrepreneurial education and social norms was proposed between five personality factors and entrepreneurial intention. A cross-sectional and a qua… Show more
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