Cross‐cultural research is politically and conceptually complex. The very concept of “culture” has been questioned and debated by cultural geographers to the point that some argue there are no cultures to cross. For others the significance of cultural identities for colonized, marginalized, and persecuted groups is important to recognize. Cross‐cultural researchers, particularly those working with indigenous people, have developed political, theoretical, conceptual, and methodological alternatives to positivist, normative, and colonial research practices. They have worked against misunderstanding, mistranslating, and misrepresenting the communities with which they work. Additionally, approaches such as decolonizing research, identifying participants as co‐researchers, and producing “boundary objects” that produce meaningful knowledge that is understandable by all stakeholders are designed to create equitable, reciprocal, and mutually beneficial cross‐cultural research principles and practices.