Personalised placement in networked video

Foss, Jeremy; Malheiro, Benedita; Burguillo, Juan-Carlos

doi:10.1145/2187980.2188229

Cited by 1 publication

(2 citation statements)

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“…The MMB platform ontology is a Protégé frame ontology with the following main concepts: (i) AgentAction that contains all actions concerning the operations of Web services; (ii) AgentType that includes all types of agents used in the platform; and (iii) AgentData that holds the ads, intervals and viewers, including the corresponding profiles. The viewers and programs ontology is an OWL ontology inspired in the BBC program categories [6] and the ads ontology is an OWL ontology based on the Yellow Pages classified ads categories [8].…”

Section: Multimedia Brokerage Platformmentioning

confidence: 99%

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Personalised Advertising Supported by Agents

Veloso

Sousa

Malheiro

2013

Distributed Computing and Artificial Intelligence

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This paper reports the development of a B2B platform for the personalization of the publicity transmitted during the program intervals. The platform as a whole must ensure that the intervals are filled with ads compatible with the profile, context and expressed interests of the viewers.The platform acts as an electronic marketplace for advertising agencies (content producer companies) and multimedia content providers (content distribution companies). The companies, once registered at the platform, are represented by agents who negotiate automatically the price of the interval timeslots according to the specified price range and adaptation behaviour. The candidate ads for a given viewer interval are selected through a matching mechanism between ad, viewer and the current context (program being watched) profiles. The overall architecture of the platform consists of a multiagent system organized into three layers consisting of: (i) interface agents that interact with companies; (ii) enterprise agents that model the companies, and (iii) delegate agents that negotiate a specific ad or interval. The negotiation follows a variant of the Iterated Contract Net Interaction Protocol (ICNIP) and is based on the price/s offered by the advertising agencies to occupy the viewer's interval.

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Section: Multimedia Brokerage Platformmentioning

confidence: 99%

“…The work described in this paper reports on the Business-to-Business (B2B) Mul-tiMedia Brokerage (MMB) platform for media content personalisation under development [5,6]. The personalisation is based on the profiles of viewers and media components (ads and intervals).…”

Section: Introductionmentioning

confidence: 99%