Personal value vs. luxury value: What are Chinese luxury consumers shopping for when buying luxury fashion goods?

Zhang, Lini; Zhao, Haidong

doi:10.1016/j.jretconser.2019.05.027

Cited by 63 publications

(57 citation statements)

References 63 publications

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“…According to the number of households purchasing a certain appliance, the appliances were divided into high-proportion, intermediate-proportion, and low-proportion appliances, with a purchasing proportion of over 50%, between 10% and 50%, and less than 10%, respectively. In addition, according to the dependence on these appliances in modern life (the level of substitutability), we divided household appliances into three categories: basic appliances (necessary appliances in daily life, such as televisions, washing machines, refrigerators, air conditioners, lamps, and conventional bathing equipment), improved appliances (appliances that can be replaced manually or with non-energy consuming tools, such as electric mops and floor mopping robots), and luxury appliances (appliances beyond the scope of people’s daily needs, which have a certain symbolism, functionality, and experience [ 44 ], such as high-end home theaters). The specific classification of household appliances is listed in Table 2 .…”

Section: Resultsmentioning

confidence: 99%

Analysis of the Cause of Household Carbon Lock-In for Chinese Urban Households

Sun

Qiao

et al. 2021

IJERPH

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Household energy conservation is an important contributor to achieve the carbon emission reduction target. However, the actual energy-saving effect of Chinese households is under expectation. One reason for this is because household energy consumption is locked in at a certain level, which has become an obstacle to household carbon emission reduction. In order to reduce this obstacle, this study explored the cause of household carbon lock-in based on grounded theory, targeting newly furnished households. A theoretical model was developed to reveal the formation mechanism of carbon lock-in effect in the purchasing process of household energy-using appliances. NVivo 12 software was used to analyze the decoration diaries of 616 sample households, and the results showed that (1) the direct antecedent of the household carbon lock-in effect was the lock-in of purchasing behavior, and the household carbon lock-in effect was mainly exhibited in the consumption path dependence (of energy-using appliances) and the solidification of energy structure; (2) the willingness to purchase household appliances was the direct antecedent of purchasing behavioral lock-in, and the cost had a moderating effect on the transformation from purchase willingness to behavioral lock-in; and (3) in the process of purchasing household appliances, reference groups, value perception, and ecological awareness can promote purchasing behavioral lock-in by affecting willingness of purchase. Suggestions to promote unlocking of household carbon were also proposed.

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Section: Resultsmentioning

confidence: 99%

Analysis of the Cause of Household Carbon Lock-In for Chinese Urban Households

Sun

Qiao

et al. 2021

IJERPH

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“…Sojump is the largest company in China that specializes in online data collection. Similar to other online survey platforms (e.g., Qualtrics), Sojump has a sample pool that comprises more than 2.6 million participants with diverse demographic backgrounds (Zhang and Zhao, 2019). Before conducting the final survey, a group of potential hotel guests, industry practitioners, and academic experts were invited to assess the content validity of the research instrument.…”

Section: Sample and Proceduresmentioning

confidence: 99%

Revisiting customer loyalty toward mobile e-commerce in the hospitality industry: does brand viscosity matter?

Zheng

et al. 2021

IJCHM

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Purpose To better understand how to retain hospitality customers in the fierce competition among mobile applications, this study aims to propose and empirically validates an integrative framework, which elaborates how conscious and subconscious factors, together with affective factors, may induce app loyalty and how brand viscosity moderates such effects. Design/methodology/approach The authors conducted an online survey to collect data and received a total of 268 valid responses. This study splits the data into two groups (brand viscosity vs non-viscosity). Then, the authors performed a multi-group structural equation modeling with Chi-square difference tests to compare the model between the two groups. Findings The findings support the integrative model and reveal that the influence of app satisfaction on loyalty is stronger for app users who do not stick to one brand across the website and mobile app channels. Moreover, for those with brand viscosity, habit and switching cost are two significant determinants that exert positive effects in inducing app loyalty. Research limitations/implications Brand viscosity across different channels matters for the effects of habit and switching costs in shaping app loyalty. E-commerce managers should elaborate on brand management among various booking channels and establish effective digital marketing strategies to facilitate the formation of usage habits and switching costs and to enhance brand viscosity across channels. Originality/value This research advances the knowledge of app loyalty in hospitality by providing a comprehensive explanatory framework from affective, conscious and subconscious lenses. This research is among the first to unveil the impact of brand viscosity on the links between loyalty and its determinants.

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“…First, the main contribution of this study is to enrich the body of the global socio-cultural and mobile user online luxury consumption literature by examining the moderating effect of face consciousness in a Chinese context. Although previous studies have considered the impact of face on shopping [63,64], the effect of face consciousness on the online purchase of luxury items by Chinese customers and how that alters their choice of whether or not to make a recommendation had not been adequately explored. It was also found that individuals who possessed strong face consciousness were less likely to endorse a high-end product from an online supplier for fear of damaging their reputation if the product turned out to be a fake.…”

Section: Eoretical Implicationsmentioning

confidence: 99%

Mobile Users’ Online Luxury Consumption in China: The Moderating Role of Face Consciousness

Xin

2021

Mobile Information Systems

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Attracting more consumers through mobile online platforms has become the most important thing for luxury brands. However, few studies have explored how cultural context, as exemplified by face consciousness and source credibility, influences the online luxury consumption and promotion of mobile users. To fill that research gap, this study constructed a research model of Chinese consumers to examine the effect of source credibility on the online luxury purchase and recommendation intentions of mobile consumers, and the moderating effects of face consciousness were examined. A structural equation model was also employed in our study. Furthermore, a field survey with 168 mobile online shopping customers was conducted to test the research model and hypotheses. The empirical results confirm the following: (1) the source credibility of online reviews had a positive effect on the online luxury purchase intentions of mobile customers but increased their intention to recommend the shopping site even more in a luxury environment; (2) face consciousness had a negative moderating effect between source credibility and the online luxury purchase intention of mobile consumers; and (3) face consciousness had a negative moderating effect between source credibility and the luxury recommendation intention of mobile consumers. The implications for theory and practice and suggestions for future research were also discussed.

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Personal value vs. luxury value: What are Chinese luxury consumers shopping for when buying luxury fashion goods?

Cited by 63 publications

References 63 publications

Analysis of the Cause of Household Carbon Lock-In for Chinese Urban Households

Analysis of the Cause of Household Carbon Lock-In for Chinese Urban Households

Revisiting customer loyalty toward mobile e-commerce in the hospitality industry: does brand viscosity matter?

Mobile Users’ Online Luxury Consumption in China: The Moderating Role of Face Consciousness

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