Abstract:In an effort to reduce car travel and the resulting negative effects (Green House Gas (GHG) emissions, traffic congestion, inefficient land use); and to increase public and active travel modes, there has been increasing interest in soft transport measures, such as personal travel planning. While social marketing approaches to public transport and cycling have been around since the 1990s, they are increasingly used to supplement more traditional measures, such as infrastructure development and road pricing. We … Show more
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