Personal Brands of ESports Athletes: An Exploration of Evaluation Mechanisms

Musabirov, Ilya; Bulygin, Denis; Marchenko, E. S.

doi:10.2139/ssrn.3501522

Cited by 3 publications

(4 citation statements)

References 11 publications

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“…With technological progress, consumption habits have changed as well, allowing viewers greater access not only as fans, but as integral actors in the esports ecosystem. Esports players have become brands onto themselves, relying on audience perception to validate success and maintain popularity (Musabirov et al, 2019). As with nearly everything in the twenty-first century, esports being no exception, new access to a constant stream of information places greater scrutiny around talent development and team integration, much like traditional sports.…”

Section: Consumption Identity and Fandommentioning

confidence: 99%

The Importance of Stakeholder Relations in Collegiate Esports Integration

Zyla

2023

Preprint

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<p>From its humble beginnings to global mainstream success, the rise of esports has brought with it a litany of opportunities and challenges relating to regulation, varsity integration and professional institutionalization. Even with its proliferation around the world and relative brand name recognition, the relationship between esports and traditional sports continues to be a contentious one, leading to many universities and colleges taking a limiting approach to the flourishing esports market. In this paper I review the growing body of research available to understand the struggles, achievements and potential value of collegiate esports integration. While competitive gaming at the varsity level often finds itself at the behest of athletic departments, I argue that there is a need to refrain from trying to fit esports into conventional models. A lot can be learned from athletics, but the department’s expertise does not lie in esports. I make the case that with the continued adoption of esports into academic institutions there is a growing need to establish new frameworks, where finding a balance between competition, technology and education lies with the unified academic community.</p>

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Section: Consumption Identity and Fandommentioning

confidence: 99%

The Importance of Stakeholder Relations in Collegiate Esports Integration

Zyla

2023

Preprint

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“…The first group of studies is focused on the psychological factors of virtual goods purchases (Hamari and Keronen 2016; Bleize and Antheunis 2019; Hamari and Keronen 2017). The second group of studies is led by human-computer interaction and electronic commerce research and is focused on the experiences virtual items create and the practices which make players interested in using the items (Toups et al 2016;Musabirov et al 2019;Musabirov et al 2017;Bowser et al 2015). The last group is based on an understanding of the social nature of virtual consumption (Lehdonvirta 2009;Lehdonvirta, Wilska, and Johnson 2009;Marder et al 2019).…”

Section: Related Work and Theoretical Framework Approaches To Studyinmentioning

confidence: 99%

“…Choosing the right thing is like solving a puzzle, where the final picture will be your unique appearance. (Musabirov et al 2017;Musabirov et al 2019) show that consumers use a range of logics and activities when evaluating virtual items or merchandise related to professional players. For example, the practice of collecting and combining items into a unique look was found.…”

Section: Related Work and Theoretical Framework Approaches To Studyinmentioning

confidence: 99%

How People Reflect On The Usage Of Cosmetic Virtual Goods: A Structural Topic Modeling Analysis Of R/Dota2 Discussions

Denis

Musabirov

2020

SSRN Journal

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With virtual purchases being a leading source of revenue for game developers, it is still unclear how players evaluate non-functional goods and the experiences those goods grant. With the use of structural topic models, this work demonstrates the dimensions of players' experience extracted from discussions in association with price changes. This work contributes to the field by decomposing virtual goods values into experience dimensions in their relationship between extracted experience dimensions and the item's price, and by a detailed description of expectation mismatch.

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“…For example, ex-post surveys and statistical-based approach were used to manage the health of the eSport athlete [54]. Personal branding of eSports athletes was evaluated in Reference [55]. In Reference [56], streaming-based performance indicators were developed, and players' behavior and performance were assessed.…”

Section: Introductionmentioning

confidence: 99%

Identification of Players Ranking in E-Sport

2020

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Human activity is moving steadily to virtual reality. More and more, people from all over the world are keen on growing fascination with e-sport. In practice, e-sport is a type of sport in which players compete using computer games. The competitions in games, like FIFA, Dota2, the League of Legends, and Counter-Strike, are prestigious tournaments with a global reach and a budget of millions of dollars. On the other hand, reliable player ranking is a critical issue in both classic and e-sport. For example, the “Golden Ball” is the most valuable prize for an individual football player in the whole football history. Moreover, the entire players’ world wants to know who the best player is. The position of each player in the ranking depends on the assessment of his skills and predispositions. In this paper, we studied identification of players evaluation and ranking obtained using the multiple-criteria decision-making based method called Characteristic Objects METhod (COMET) on the example of the popular game Counter-Strike: Global Offensive (CS: GO). We present a range of advantages of the player evaluation model created using the COMET method and, therefore, prove the practicality of using multi-criteria decision analysis (MCDA) methods to build multi-criteria assessment models in emerging areas of eSports. Thus, we provide a methodical and practical background for building a decision support system engine for the evaluation of players in several eSports.

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Personal Brands of ESports Athletes: An Exploration of Evaluation Mechanisms

Cited by 3 publications

References 11 publications

The Importance of Stakeholder Relations in Collegiate Esports Integration

The Importance of Stakeholder Relations in Collegiate Esports Integration

How People Reflect On The Usage Of Cosmetic Virtual Goods: A Structural Topic Modeling Analysis Of R/Dota2 Discussions

Identification of Players Ranking in E-Sport

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