Personal Brand of University Teachers in the Digital Age

Mantulenko, V. V.; Yashina, E. Z.; Ашмарина, Светлана Игоревна

doi:10.1007/978-3-030-27015-5_8

Cited by 8 publications

(5 citation statements)

References 2 publications

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“…We agree with the point of view of T. Malone and R. Laubacher, who believe that "the basic unit of the new economy has become not a corporation, but an individual" [8]. The definition and various aspects of personal branding are reflected in the works by modern scholars [9][10][11][12][13]. Personal branding is a phenomenon that occurs most often in the field of marketing, defined as a set of traits that are decisive to achieving success, distinguishing one person from others and used to form values for oneself and environment [14; 15].…”

Section: The Objective Of the Worksupporting

confidence: 80%

Personal brand of university teachers in the Arctic regions in the context of digitalization of education

2021

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The objective of this article is to study the possibilities of creating a personal brand of a higher education teacher, its peculiarities and values in the conditions of the region. A description of the national character, mentality of the Sakha people is given for a better understanding the peculiarities of the university teacher’s brand creating in the region. The results of a sociological survey in three institutions of the republic have shown that today the understanding of the importance of developing a personal brand in the higher schools of the republic is superficial. The factors that contribute to the creation of a personal brand in the scientific and educational environment have been investigated. Recommendations for the step-by-step forming a personal brand are offered.

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Section: The Objective Of the Worksupporting

confidence: 80%

Personal brand of university teachers in the Arctic regions in the context of digitalization of education

2021

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“…A "brand-teacher" is recognizable and popular. He is trusted by students, the target audience understands his/her "depth" as a specialist, expert [7].…”

Section: The Features Of Digitalization Of the Educational Process And The Differences Between Distance Learning And The Learning Processmentioning

confidence: 99%

Digitalization of Higher Legal Education in Russia in the Age of Covid-19

Osina

Tolstopyatenko

Malinovsky

2020

Engineering Economics: Decisions and Solutions From Eurasian Perspective

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The study covers topical issues of digitalization of higher legal education in Russia. Even though the process of digital transformation of higher education (including law schools) was launched before the Covid-19 pandemic, it was the coronavirus that acted as a catalyst for digitalization of almost all spheres of public life. Universities were faced with the need to create a comfortable and high-quality digital information and educational environment as soon as possible, and many enterprises (including their legal departments) decided to switch for remote work due to the self-isolation regime, which triggered further digitalization of the legal profession. In turn, digitalization of the legal profession can affect the labor market, and, therefore, higher education, as universities must consider the needs of future employers. The authors applied both general methods and methodological techniques (analysis, synthesis, deduction, induction, etc.) and special legal methods (formal legal and comparative legal). While analyzing, the authors conclude that the potential digitalization of legal education is widespread, since it is not only about the use of digital technologies in education, but changing the content of legal education due to digital transformation of the legal profession.

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“…Navrotska, M. (2019) studies the problem of developing the professional image of the teacher in the system of post-graduate pedagogical education. Mantulenko, V. et al (2020) concentrate on studying how the teacher's personal brand should be built, what opportunities it gives, what are its specific features. The authors also characterize the factors that contribute to the personal brand creating in terms of education and science.…”

Section: Literature Reviewmentioning

confidence: 99%

Future English Teachers’ Professional Image Forming

Kurok

Tkachenko

2020

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The aim of the research is to substantiate, design pedagogical system of future English teachers' professional image forming at pedagogical institutions of higher education and verify experimentally its effectiveness. The research was conducted within the mixed methodology in two stages: theoretical and empirical. In the context of theoretical stage the essence of the professional image of English teacher was defined, based on personality's role theory, its structure was clarified and pedagogical system of its targeted forming at pedagogical institutions of higher education was developed. Research findings made it possible to identify pedagogical factors influencing the future English teachers' professional image forming as well as pedagogical conditions, which allow achieving positive results in the process of its formation at pedagogical higher educational institutions. Obtained theoretical results have been introduced into the educational process of pedagogical higher educational institutions of Ukraine within the pedagogical experiment (empirical stage) in order to be experimentally testified. Statistical processing of obtained experimental data ensured the validity and objectivity of the research results and verified the effectiveness of the proposed pedagogical system. The research results point to the fact that the proposed pedagogical system provides the high quality of image training of future English teachers' at higher pedagogical educational institutions.

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Personal Brand of University Teachers in the Digital Age

Cited by 8 publications

References 2 publications

Personal brand of university teachers in the Arctic regions in the context of digitalization of education

Personal brand of university teachers in the Arctic regions in the context of digitalization of education

Digitalization of Higher Legal Education in Russia in the Age of Covid-19

Future English Teachers’ Professional Image Forming

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