Personal Brand in Online Advertisements: Comparing White and Brazilian Male Sex Workers

Phua, Voon Chin; Caras, Allison

doi:10.1080/00380237.2008.10571333

Cited by 28 publications

(26 citation statements)

References 28 publications

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“…This term suggests that individuals can commodify sexual acts and separate them from an essential sexual identity. It also illustrates how supply and demand affect one's sexualities and suggest that situational sexual behaviors could be market-driven (e.g., Phua & Caras, 2008). This is consistent with Chrobot-Mason et al's (2001) argument that individuals use identity management strategies to adapt to the work environment.…”

Section: Sexual Tags As Symbolic Sexualitymentioning

confidence: 54%

“…Thus, for sex workers to assume a heterosexual identity or a heterosexual façade could, in part, be a marketing strategy to solicit more business. However, being gay in sex work is not necessarily detrimental to business as some clients may prefer gay-identified sex workers, assuming that they are more uninhibited in sexual activities and less likely to commit hate crimes (e.g., Phua & Caras, 2008).…”

Section: Sex and Sexualities In Sex Workmentioning

confidence: 99%

“…Not only do boys have to worry about defending their manhood, they also need to protect the market share. Phua and Caras (2008) argued that sex workers need to present the image in high demand to maximize their profits. Green (1999) reported that some older gay men were attracted to the young men's masculinity.…”

Section: Sexual Tags As Symbolic Sexualitymentioning

confidence: 99%

“…Integrating requires coming out and dealing with its consequences. In the case of sex workers, masculinity is a valued trait (e.g., Phua & Caras, 2008). Thus, for sex workers to assume a heterosexual identity or a heterosexual façade could, in part, be a marketing strategy to solicit more business.…”

Section: Sex and Sexualities In Sex Workmentioning

confidence: 99%

“…Researchers have also argued that individuals possess and manage social identities depending on the situation (e.g., Padilla, 2008;Phua & Caras, 2008). Rubington and Weinberg (2008) explained that social identity is the image others have of an individual.…”

Section: Introductionmentioning

confidence: 98%

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Negotiating Sex and Sexualities: The Use of Sexual Tags in the Brazilian Sex Trade Workplace

Phua

2009

Arch Sex Behav

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Based on data from participant observation and interviews with Brazilian sex workers and their clients, I examined the intersections of sexual and gender identities with sexual behaviors. Specifically, I was interested in how sex workers managed and negotiated their sexualities in the workplace. First, I described the layout and the social actors at a popular termas in a major Brazilian city. Then, I examined the interactions in the termas and how Brazilian sex workers use sexual identity terms to describe themselves. I argued that the use of these terms do not necessarily indicate sex workers' adoption of that sexual identity. Critical to them are the symbolic presentation of gender identity and the presentation of self at the work place. I developed a theoretical construct, sexual tags, which contributes to the literature by suggesting that sexual identity is situational and, more importantly, that the terms may not mean as much to the individuals or to be consistent with our understanding of what they ought to imply, especially when individuals are importing western terms to relate to their foreign clients. While using sexual tags does not preclude sex workers from eventually adopting that identity, it could also mean that some sex workers are claiming a sexual identity simply for strategic purposes. Another possible scenario is that sexual tags reflect the diverse interpretations of sexuality because of the available choices created by the situational manipulation of sexual meanings within a local context.

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Section: Sexual Tags As Symbolic Sexualitymentioning

confidence: 54%

Section: Sex and Sexualities In Sex Workmentioning

confidence: 99%

Section: Sexual Tags As Symbolic Sexualitymentioning

confidence: 99%

Section: Sex and Sexualities In Sex Workmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 98%

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Negotiating Sex and Sexualities: The Use of Sexual Tags in the Brazilian Sex Trade Workplace

Phua

2009

Arch Sex Behav

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The Love that Binds: Transnational Relationships in Sex Work

Phua

2009

Sexuality & Culture

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The maintenance of long-term relationships between sex workers and their clients involves the management and balance of intimacy and a business relationship and requires both parties to constantly negotiate their roles and expectations. In this study, I focus on how they interpret these relationships. The data used are from in-depth interviews and participant observation collected from August 2004 through August 2007. I identify three factors affecting these relationships: distance apart, affairs and social bond. While older lovers yield a certain amount of control and power over their younger partners, the latter can convert older lovers' emotional attachment, sense of responsibility, familial involvement, and sense of pride to currencies used to increase their bargaining power.

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