2019
DOI: 10.5539/ijms.v11n3p1
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Personal and Social Tipping Norms: Race and Sex Differences

Abstract: Tipping is both a personal and social norm, which can also vary according to the consumer’s racial background and sex. This study investigated the extent to which restaurant guests’ personal and social tipping norms vary based on race (White vs. Africa American) and sex. The researchers used a consumer panel comprised of 623 participants in 2016. A two-by-two ANOVA was conducted to examine race and sex effects on personal and social tipping norms. The results demonstrated both main and inte… Show more

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Cited by 4 publications
(2 citation statements)
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“…This study finds that personal belief positively impacts Chinese consumer attitude and customers' intention toward purchasing organic food. According to Whaley and Costen's (2019) study, personal belief determines the personal rules of behavior that individuals learn socially among individuals within the same society and direct action in certain situations. Based on Doran and Larsen's (2016) study, personal belief is related to the self-concept that is experienced as the moral obligation for an individual to perform a certain behavior.…”
Section: Personal Beliefmentioning
confidence: 99%
“…This study finds that personal belief positively impacts Chinese consumer attitude and customers' intention toward purchasing organic food. According to Whaley and Costen's (2019) study, personal belief determines the personal rules of behavior that individuals learn socially among individuals within the same society and direct action in certain situations. Based on Doran and Larsen's (2016) study, personal belief is related to the self-concept that is experienced as the moral obligation for an individual to perform a certain behavior.…”
Section: Personal Beliefmentioning
confidence: 99%
“…According to Shatnawi, et al, (2019) in Jordan restaurants food quality and service quality are the most important reasons creating tipping intentions, older age groups and the groups that had regular visits to restaurants had more intents to pay tips. Race and sex of the either the server or the client, group size, payment method, friendly of the staff and cost of the meal also motivates tipping, African-American man do not consider tipping whether for poor, mediocre or excellent service (Whaley & Costen, 2019, Kim, Nemeschanky & Brandt, 2019. Zahari, et al, 2011 conceptualised the reason for tipping as; socio demographic and behavioural aspects of the customer, the server and external factors (weather and location).…”
Section: Introductionmentioning
confidence: 99%