Persona Conception and Gestation

Pruitt, John; Adlin, Tamara

doi:10.1016/b978-012566251-2/50005-8

Cited by 28 publications

(42 citation statements)

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“…Empathy mapping provides a complementary view to more traditional customer segmentation methods [11]. Particularly of value is the analysis of the gaps between see/hear and do/say as this provides deeper understandings into the behaviours of the persona that can later be applied in the creation of the value proposition.…”

Section: Identification Of the Users Needs Through Persona Analysis Amentioning

confidence: 99%

Creating Product-service System Opportunities for Small and Medium Size Firms Using Service Design Tools

West

Nardo

2016

Procedia CIRP

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This paper describes a process, based on Service Design tools, of product-and service-discovery that has been used in workshops with two Swiss small and medium-sized firms. Both of the firms were manufacturing high-quality products and under pressure on price. The use of individual Design Thinking tools had not provided a route to deliver the product-and service-innovation required; what was missing was a method to combine the individual tools to create a process. The leaders of the firms confirmed that the process described allowed them to expand their thinking from product development to a broader product-service system development process.

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Section: Identification Of the Users Needs Through Persona Analysis Amentioning

confidence: 99%

Creating Product-service System Opportunities for Small and Medium Size Firms Using Service Design Tools

West

Nardo

2016

Procedia CIRP

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“…We note that many biases stem from the attention to the typical user in technology design, an ethos that stems from the commercial development of AI. AI development often makes use of personas (a popular product design tool (Pruitt and Adlin 2006)), involving characterizations of typical users. The usage of personas ensures that the technology works well for the typical users, an important criteria for commercial products.…”

Section: Pathways Forwardmentioning

confidence: 99%

AI and core electoral processes: Mapping the horizons

Simoes,

MacCarthaigh

2023

AI Magazine

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It is well documented that there has been significant enthusiasm across the globe in respect of using AI for all forms of social activity. However, the electoral process – the time, place, and manner of elections within democratic nations – is one of few sectors in which there has been limited penetration of AI. Electoral management bodies in many countries have recently started exploring and deliberating over the use of AI in the electoral process. In this paper, we consider five avenues within the core electoral process which have potential for AI usage, and map the challenges involved in using AI within them. These five avenues are: voter list maintenance, determining polling booth locations, polling booth protection processes, voter authentication, and video monitoring of elections. Within each avenue, we lay down the context, illustrate current or potential usage of AI, and discuss extant or potential ramifications of AI usage, as well as potential directions for mitigating risks when considering AI usage. We believe that the scant current usage of AI within electoral processes provides a very rare opportunity to deliberate on the risks and mitigation possibilities prior to actual and widespread AI deployment. This paper is an attempt to map the horizons of risks and opportunities in using AI within electoral processes and to help shape the debate around the topic.

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“…UCD aims to create solutions that meet the specific needs, characteristics, preferences, and tasks of the intended users [17,19]. Systems developed using an iterative design process following UCD principles are easy to use and learn, reach high user acceptance and satisfaction levels, and reduce the number of user errors [17,19,20]. Most UCD methods in health care involve service users and service providers in the different stages of the development process [19][20][21], and involving health care professionals (HCPs) in the development of such solutions may have a positive impact on their perceived reliability [22,23].…”

Section: Developing Digital Health Toolsmentioning

confidence: 99%

Evaluating the Usefulness and Ease of Use of a Next-Generation–Connected Drug Delivery Device for Growth Hormone Therapy: Qualitative Study of Health Care Professionals’ Perceptions

Labarta,

Dimitri,

Keiser

et al. 2023

JMIR Hum Factors

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Background Digital solutions targeting children’s health have become an increasingly important element in the provision of integrated health care. For the treatment of growth hormone deficiency (GHD), a unique connected device is available to facilitate the delivery of recombinant human growth hormone (r-hGH) by automating the daily injection process and collecting injection data such that accurate adherence information is available to health care professionals (HCPs), caregivers, and patients. The adoption of such digital solutions requires a good understanding of the perspectives of HCPs as key stakeholders because they leverage data collection and prescribe these solutions to their patients. Objective This study aimed to evaluate the third generation of the easypod device (EP3) for the delivery of r-hGH treatment from the HCP perspective, with a focus on perceived usefulness and ease of use. Methods A qualitative study was conducted, based on a participatory workshop conducted in Zaragoza, Spain, with 10 HCPs experienced in the management of pediatric GHD from 7 reference hospitals in Spain. Several activities were designed to promote discussion among participants about predefined topics based on the Technology Acceptance Model and the Unified Theory of Acceptance and Use of Technology to provide their perceptions about the new device. Results Participants reported 2 key advantages of EP3 over previous easypod generations: the touch screen interface and the real-time data transmission functionality. All participants (10/10, 100%) agreed that the new device should be part of a digital health ecosystem that provides complementary functionalities including data analysis. Conclusions This study explored the perceived value of the EP3 autoinjector device for the treatment of GHD by HCPs. HCPs rated the new capabilities of the device as having substantial improvements and concluded that it was highly recommendable for clinical practice. EP3 will enhance decision-making and allow for more personalized care of patients receiving r-hGH.

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Persona Conception and Gestation

Cited by 28 publications

References 0 publications

Creating Product-service System Opportunities for Small and Medium Size Firms Using Service Design Tools

Creating Product-service System Opportunities for Small and Medium Size Firms Using Service Design Tools

AI and core electoral processes: Mapping the horizons

Evaluating the Usefulness and Ease of Use of a Next-Generation–Connected Drug Delivery Device for Growth Hormone Therapy: Qualitative Study of Health Care Professionals’ Perceptions

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