Person as an Ontological Reason of Instability in the Global World Development

Targeting Is A Solution To Social Challenges Of Consumers In A Pandemic

“…The new twentieth year has set not the easiest tasks for the economy. All of these social requests could not have been solved with traditional tools, but fast-growing technologies of the digital economy come to the rescue, including targeting, which can rightfully be considered a real trend and a lifeline in such difficult situations (Guryanova et al, 2019;Guryanova et al, 2020;Makhovikov et al, 2021). It allows small businesses to stay afloat during a pandemic due to the precise targeting of advertising and low launch costs compared to the promotional material of traditional advertising.…”

Humanitarian Strategy Of Digitalization As An Answer To The Modern Socio-Economic Challenges

“…It's well known that the importance of philosophy, as well as of all the social sciences and Humanities, always intensifies and increases at the critical and problematic historical moments. This is due to the unique character of Humanities to explain the deep meanings of everything that is happing, to identify the prerequisites and the basis for the most significant events and phenomena, to find out the very essence of human existence in the rapidly changing world (Makhovikov et al, 2021). Therefore, it's quite obvious at the present stage of historical evolution that the digital era can't do without philosophical and humanitarian components, despite repeated many times provocative comments on this subject.…”