“…Conversely, a significant proportion of overweight or obese individuals (WHO, ) perceive themselves to be lighter than they really are (Cornelissen et al, ; Gunnare, Silliman, & Morris, ), and this underestimation is associated with underestimation of cardiovascular and personal health risks (Powell et al, ). Since obesity tends to be geographically clustered (Dahly, Gordon‐Larsen, Emch, Borja, & Adair, ; Joost et al, ; Tamura et al, ), individuals living in high obesity areas are both more likely to be obese, and more likely to be exposed to more obese bodies in their visual environment.…”