“…Generally speaking, HRM practices are firm-specific assets and the proper implementation of such strategically valuable assets in an organization can enhance employees' knowledge, skills, abilities, and commitment, leading to a competitive advantage that is hard for competitors to replicate [32,[34][35][36][37][38][39][40]. We argue that HRM practices play a significant role in aiding employees to develop unique knowledge, skills, abilities, and other characteristics to think outside the box and develop creative ideas, which, in turn lead to sustainable competitive advantage [8,16,17,41].…”