Abstract:Perception is how someone's point of view to see or interpret something, in the business world this is certainly very influential to determine the best strategy for a developing business. In this study, it explains how business owners' perceptions of brand image are caused by the service quality of the Go-Send and Go-Food systems in the Go-Jek application. In the perception of the researcher to see from the perspective of the business owner about the influence of the quality of service from Go-Jek on the image… Show more
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