Abstract:Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kualitas pelayanan terhadap kepuasan, kepercayaan, dan loyalitas nasabah Asuransi Bumida. Pengaruh Kepuasan nasabah terhadap loyalitas nasabah Asuransi Bumida, dan pengaruh Kepercayaan nasabah terhadap loyalitas nasabah Asuransi Bumida. Penelitian ini mengambil 200 nasabah PT Asuransi Umum Bumiputera Muda 1967 sedangkan pengumpulan data menggunakan kuesioner. Teknik analisis menggunakan Structural Equation Modeling (SEM) dan diolah menggunakan softwar… Show more
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