Permanently Desiring the Temporary? Snapchat, Social Media, and the Shifting Motivations of Sports Fans

Billings, Andrew C.; Qiao, Fei; Conlin, Lindsey; Nie, Tie

doi:10.1177/2167479515588760

Cited by 65 publications

(73 citation statements)

References 29 publications

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“…In the context of sport, Filo et al (2015, p.167) define social media as "..new media technologies facilitating interactivity and co-creation that allow for the development and sharing of user-generated content among and between organizations…and individuals". Social media can be used during live sporting telecasts, enabling comments to be posted and exchanged with others online (Billings et al, 2017). This represents an interesting viewing scenario where the activity of watching television (TV) is augmented with the dynamic interactive communication capabilities of social media (Filo et al, 2015;Lim et al, 2015).…”

Section: Introductionmentioning

confidence: 99%

Facebook as a second screen: An influence on sport consumer satisfaction and behavioral intention

Phonthanukitithaworn

Sellitto

2017

Telematics and Informatics

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Little research has examined the use of social media as people watch live sporting telecastsan activity that has been referred to as the second screen phenomenon. The paper proposes and tests a second screen consumer engagement model that captures the actions of Facebook users (N=299) while watching a live sport telecast. Findings highlight the direct and indirect effect of social camaraderie, subjective norm, fan emotion and purposive needs on sport consumers' satisfaction and behavioral intention. The behavioral intention of consumers when using Facebook as a second screen was associated with the increased likelihood of using the platform to purchase team products, make recommendations and investigate sponsors. The proposed model contributes to the emerging literature highlighting the increasing importance of social media as an interactive support channel when people watch live telecasts. The findings have practical implications for managers by providing insights and understanding of consumers when watching telecast sport. Although tested with Thai English Premier League fans, the findings will have relevance across different sports and other business sectors.

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Section: Introductionmentioning

confidence: 99%

Facebook as a second screen: An influence on sport consumer satisfaction and behavioral intention

Phonthanukitithaworn

Sellitto

2017

Telematics and Informatics

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“…One study, for example, visualized the spatiotemporal distribution of snaps in three US cities (Juhász & Hochmair, 2018). Other papers have examined the reasons that motivate users to share snaps (Habib, Shah & Vaish, 2019), and have explored the time spent snapping compared to other social media platforms (Billings, Qiao, Conlin & Nie, 2017). The research presented here extends the literature by identifying socio-economic factors associated with the use of three popular social media platforms, and by providing a spatial and temporal description of Snapchat activity patterns.…”

Section: Introductionmentioning

confidence: 88%

Comparing the Spatial and Temporal Activity Patterns between Snapchat, Twitter and Flickr in Florida

Juhász¹,

Hochmair²

2019

giforum

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Social media services generate enormous amounts of spatiotemporal data that can be used to characterize and analyse user activities and social behaviour. Although crowdsourced data have the advantage of comprehensive spatial and temporal coverage compared to data collected in more traditional ways, the various social media platforms target different user groups, which leads to user selection bias. Since data from social media platforms are used for a variety of geospatial applications, understanding such differences and their implications for analysis results is important for geoscientists. Therefore, this research analyses differences in spatial and temporal contribution patterns to three online platforms, namely Flickr, Twitter and Snapchat, over a six-week period in Florida. For the comparison of spatial contribution patterns, a set of negative binomial regression models are estimated to identify which socioeconomic factors and characteristics of the built and natural environments are associated with contribution activities. The contribution differences observed are discussed in light of the targeted user groups and different purposes of the three platforms.

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“…The results displayed that, although differences were existed between them, people also achieved their social connection in Facebook online ecosystem and was able to fulfill their desired emotional goals. As for Snapchat, it has become the third most used millennial-generation platform, with a valuation of 19 billion US dollars (Billings et al, 2015). Billings et al (2015) conducted a study on viewer's attention to sports through Snapchat.…”

Section: Sports and Social Mediamentioning

confidence: 99%

“…As for Snapchat, it has become the third most used millennial-generation platform, with a valuation of 19 billion US dollars (Billings et al, 2015). Billings et al (2015) conducted a study on viewer's attention to sports through Snapchat. The result of a national survey of 125 respondents showed that the time people spent on Snapchat is almost as much as they did on Facebook, but both are less than they did on Twitter, Instagram, or Pinterest.…”

Section: Sports and Social Mediamentioning

confidence: 99%

Have We Really Embraced “The Start of an Exciting New Journey”?: A Content Analysis of the Olympic Channel’s Original Series

Xu¹,

Dolma²

2019

JMC

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After the 2016 Rio Olympics, the Olympic Channel was launched on 21 August, which is a multi-platform media providing a wide range of content about the Olympics in order to promote the Olympic spirit throughout the world, including games, news, originals series, and live sports events. Compared with videos, the other part of the Channel, those from the original series could represent the coverage tendencies of the platform more relevantly. Based on framing theory, this research focused on issues of sports and analyzed 653 Original Series videos from 21 August 2016 to 31 December 2017, aiming to explore if the coverage framework the Olympic Channel constructed is distinct from what traditional Olympic media adhere to. The study found that some tendencies of the coverage of the Olympic Channel vary from traditional sports media. First, the most-mentioned five sports in the Channel (track and field, skiing, swimming, basketball, and gymnastics) are different from those in traditional sports media (gymnastics, track and field, swimming, diving, and volleyball). Second, the Olympic Channel emphasizes more on promotion of the Olympic humanistic spirits rather than competition, which is valued in traditional sports media, and the Channel implements the promotion greatly by telling characters' stories, with nearly 60% of those characters which are non-Olympic champions, including coaches and sports instructors involved in Olympic movements. Third, the Original Series records athletes in a documentary way, with the shooting perspectives extended from ordinary athletes' performance insides the domain, to their multiple identities' outsides the field, conveying the images of athletes vividly and solidly, narrowing the gap between athletes and fans. In terms of gender, however, male athletes and men's sports (46.3%) have superiority of media coverage over females and female sports. Coverage focuses placed in these two genders were found distinct as well-male athletes are endowed with more opportunities to show their athletic abilities and games experiences. As for the of athletes' nationalities, it has not been completely free from the stereotypes of traditional Olympic coverage yet-developed countries account for almost about 70% of the coverage while less than 24% is of developing countries. Such unbridgeable gap will lead the perception of sports among countries imbalanced with different economic levels and may eventually have the promotion of Olympic spirits uneven. The Olympic Channel is the International Olympic Committee's first step to change the media environment, attempting to secure the young generations' understanding towards Olympic spirits. Placing the overall amount of coverage in a global context, how to enable the Olympic

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Permanently Desiring the Temporary? Snapchat, Social Media, and the Shifting Motivations of Sports Fans

Cited by 65 publications

References 29 publications

Facebook as a second screen: An influence on sport consumer satisfaction and behavioral intention

Facebook as a second screen: An influence on sport consumer satisfaction and behavioral intention

Comparing the Spatial and Temporal Activity Patterns between Snapchat, Twitter and Flickr in Florida

Have We Really Embraced “The Start of an Exciting New Journey”?: A Content Analysis of the Olympic Channel’s Original Series

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