“…Yet, despite economical advancements, Lithuania encounters issues that are not common to Western societies, especially the so-called WEIRD countries (Henrich et al, 2010). These issues include high rates of people living at risk of poverty and social exclusion (Eurostat, 2017b), one of the lowest income among EU countries (Eurostat, 2019), large development gaps between large cities and areas beyond them (Pociūtė-Sereikienė, 2019), high rates of unemployment in rural areas, high emigration rates and drain of the intellectual capital that flows to Western countries (Ubarevičienė and Van Ham, 2017). What is even more relevant in the context of the current study, is that Lithuanians do not recognize climate change as important, particularly compared to citizens of affluent countries such as Sweden, Finland, Denmark, Ireland, Belgium, France and the Netherlands (Eurobarometer, 2018).…”