Perilaku Penelusuran Informasi Mahasiswa Dalam Pemanfaatan Media Video Online dengan Pendekatan Uses and Gratification

Abstract


 This study aims to describe information seeking behavior through online video media by students of the Faculty of Letters, University of North Sumatra and the information needs of students of the Faculty of Computer Science and Information Technology, University of North Sumatra with the Uses and Gratification Approach through online video media. This research uses a quantitative approach with a descriptive study type. The research data is in the form of analysis results regarding information seeking behavior through online video media and information needs with the Uses and Gratification approach through online video media. Based on the research results, it is concluded as follows. First, students of the Faculty of Computer Science and Information Technology are able to search for information through online video media with coherent stages, namely starting, chaining, browsing, monitoring, differentiating and extracting. Second, students are able to meet information needs with the Uses and Gratification approach starting from cognitive needs, affective needs, personal integration needs, social integration needs and escape needs.
 Keywords: Behavior, Information Retrieval, Online Media

Analisis Peranan Sistem Pelayanan Informasi Pada Dinas Pendidikan Provinsi Sumatera Utara

“…Informasi merupakan suatu hak berupa kabar atau data yang berkesinambungann dengan beberapa pihak. Sedangkan komunikasi merupakan pesan yang diterima ataupun disampaikan kepada pihak lain agar dipahami [9]. Teknologi informasi dan komunikasi (TIK), sebagai bagian dari ilmu pengetahuan dan teknologi pada umumnya, adalah segala sesuatu yang berkaitan dengan teknologi dengan mengumpulkan, mengumpulkan (acquiring), mengolah, menyimpan, menyebarluaskan dan menyajikan informasi.…”