Perilaku Konsumen pada Keputusan Pembelian Tanaman Hias di Jakarta Selatan
Yodfiatfinda Yodfiatfinda,
Anggun Wulan Rahayu
Abstract:This research analyzes consumer behavior and its impact on the purchase decisions of ornamental plants at Taman Anggrek Ragunan, South Jakarta. The Taman Anggrek Ragunan is the largest ornamental center in Jakarta. During the COVID-19 pandemic, demand for ornamental plants at Taman Anggrek Ragunan decreased by 50%. This research aims to determine the characteristics of ornamental plant consumers and analyze consumer behavior and its impact on purchase decisions of ornamental plants at Taman Anggrek Ragunan, So… Show more
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